'I don't want to grow up walking in your rubbish': why our children are better environmentalists than we are
If you've ever worried about Earth going to hell in a
handbasket, take comfort: the way Mumsnetters
tell it, the next generation is a bunch of eager eco-warriors.
Let's look at the evidence...
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1. Litterbugs drive them crazy
"My daughter understands that rubbish on the ground can hurt wildlife. So
we always carry ours until we find a bin. In fact she shouted at a perfect
stranger a few weeks back who threw their crisp packet on the floor! I was
"Cache in, trash out is a saying for geocachers, which we do a lot of. The
idea is to take some rubbish away with you when out and about caching - helps
keep the countryside cleaner."
2. They want us to recycle EVERYTHING
"My little one is a recyclaholic. She will save sweetie wrappers and boxes
'just in case we need them for school homework'."
"My daughter has done various school projects on recycling. As a result she
didn't want any packaging in her lunchbox so now she has little Tupperware
boxes for each thing."
3. They have their eye on the future
"My youngest daughter says, 'I don't want to have to grow up walking in
your rubbish.' I think that says it all."
4. They're green AND kind
"My son's an invertebrate lover, so he always makes me rescue
stray spiders, ladybirds, bees, snails."
"My daughter is fanatical about only using products that haven't been tested
on animals. She knows it's a minefield, because some products contain
previously tested ingredients, but she also understands that being on the
right road is as important as getting it right all the time."
5. They hate waste
"My son likes to help to put the vegetable waste in the compost and in
the spring, dig over the veg patch using last year's compost. This leads to
new veggies and more composting - a virtuous circle!"
6. They want us to conserve water. And energy
"I love a long bath but they tell me to have a shower!"
7. They're concerned about fat balls (no, not THAT fat
"My seven-year-old is very aware. Most recently she's been educating me
about the fat balls in London's sewers and I am banned from putting cooking
oils down the sink. I'm proud that she cares and keen to show her that she
can have an influence on our household habits in a good way."
8. They're determined that EVERYONE will get on board
"We are pretty green already so we escape the pestering... however I
know when we visit the grandparents the kids do like to nag them quite a bit.
Our poor parents!"
9. And they're very good at turning out lights...
"My daughter's fanatical about light
switches lately, as ours are set lower than standard switches and she can
reach them. She has started turning them off everywhere!"
...at least most of them are
"The kids pester me about recycling. I pester them about the lights."
Unilever believes there has never been a better time to create a better
future for our children; a world where everyone has enough food to eat and no
child goes to bed hungry. Unilever
brightFuture is a platform that helps unite and amplify the efforts of a
growing community of people who believe it is possible to build a world where
everyone lives well and lives sustainably.
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