Families are incredibly important to McDonald's and we're extremely proud to be part of the Mumsnet Family Friendly programme.
In each of our 1,270 restaurants we provide high chairs and baby changing facilities and mums are also welcome to breastfeed.
Activities are also provided to make each restaurant visit more fun for all the family. These include balloons, colouring sheets, crayons and paper giveaways, such as character masks or card games.
Over certain school holidays we also give out activity tablecloths
in our most popular family restaurants - packed full of games, activities and
colouring for all the family to enjoy together.
We are constantly looking to go that extra mile for families and we run over 3,000 family events in our restaurants each year. These events offer families a fun-filled day out full of exciting activities and games. In 2017 we will continue to run costume character visits and invite families to meet their favourite characters from some of our exciting licence partners. These events run over weekends and school holidays in just under 800 of our restaurants. To locate your nearest participating restaurant, and the event time and date, click here.
Our Happy Meal is very popular with families and we are always working on ways to improve our offering. From switching up key menu items to providing fruit bags and books, our Happy Meal is constantly changing for the better.
We continue our commitment to helping kids get one of their five-a-day by offering discounted fruit bags for 49p, whilst allowing fries to be swapped out for carrot sticks or fruit bags. Organic milk and water bottles designed for kids are also available on the menu, and less than a quarter of our Happy Meals are now sold with a sugary fizzy drink. New items have been introduced, including the Crispy Chicken Wrap, to give kids more choice. We've also reduced the amount of salt in a typical Happy Meal by 47%* and cut the amount of saturated fat in our restaurant cooking oil by 83%**. Click here to find out more about the changes we have made.
McDonald's and books
In January 2014 we announced an exciting, long-term campaign to put millions of popular books into the hands of families and help make reading fun for kids. To do this, we work with publishers, retailers and literacy organisations, including the National Literacy Trust. In our latest Happy Meal book promotion, we teamed up with the best-selling author of Diary of a Wimpy Kid, Jeff Kinney, to offer eight exclusive books. On every promotional Happy Meal box, we also offer parents the chance to purchase a book from WHSmith for just £1 and download a free eBook from Kobo.com. Through these initiatives we have given away over 43 million books since 2007.
Our restaurant designs
Having acknowledged the evolution of the eating-out experience, we are constantly striving to make our restaurants more appealing to families. We are currently in the process of refurbishing all of our restaurants with the aim to enhance the overall restaurant and customer experience.
Our new restaurant designs have been developed to reduce the stress of eating out that families tell us they often feel. In all of our refurbished restaurants, every burger, wrap or sandwich you order will be freshly prepared for you. There's also a new way to order at our easy-to-use kiosks for stress-free ordering, or you can order at the counter as usual. In addition to this, we have also introduced table service in some of our refurbished restaurants allowing families to sit down and have their food brought over to them.
All of our refurbished restaurants have phone charging stations, new interactive tablets for you to play games as a family and browse online while you enjoy your food. We think you'll like the changes we've made. But don't worry if your restaurant hasn't yet been refurbished - it will be soon, so watch this space!
Charity - Keeping Families Close
Founded in 1989, Ronald McDonald House Charities has been our charity of choice for more than 25 years. The charity gives families who have children in hospital somewhere to stay, free of charge and for as long as they need.
Each year, the 14 Ronald McDonald Houses in the UK enable 7,000 children in hospital to have their mum, dad, siblings- even grandparents – close by. The Ronald McDonald Houses vary in size, with some as large as 66 bedrooms set over multiple floors with kitchens, lounges and all the other comforts of a true ‘home away from home’.
As well as financial contributions to support the charity’s work, we donate office facilities and other in-kind support. All of our restaurants have collection boxes, through which our customers generously donate over £3 million each year. In addition, many of our staff take part in fundraising activities, such as the Make a Difference Day, where we sold soft toys in our restaurants to raise more money for the running of the houses.
The charity wants to help even more poorly children have their families close by, with plans for new Ronald McDonald Houses in Wales, Scotland and England. For information on how you can support Ronald McDonald House Charities, visit www.rmhc.org.uk
Internally, we offer employees support and advice during pregnancy and motherhood and we provide a flexible working environment and childcare vouchers to help mothers fit their jobs around their family life. We also provide clear information around our maternity and flexible working policies via our intranet.
In addition to our flexible working arrangements, we also offer nationally recognised qualifications including A-Level equivalent qualifications which enable people, young and old, to study while they work and earn a valuable, transferable qualification to take forwards as they progress their career either at McDonald's or elsewhere.
*Compared with 2003, a typical Happy Meal includes Chicken McNuggets, Fries and Fruit Shoot
** Compared to 2000.
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Last updated: over 1 year ago