Mumsnet Family Friendly Programme award winners 2011

The MN Family Friendly Awards 2011 put the spotlight on members of our programme for their outstanding achievements in becoming more Family Friendly.

And the winners are...


Gold award

Silver award


Bronze award

Innovation award winners

We asked companies to nominate any particularly innovative family-friendly initiatives they had implemented and then asked Mumsnetters to vote for their favourite innovations.

The nominations were:

  • Metro Bank
    Customer toilets with baby-changing facilities in every store. Plenty of space for prams and no steps to navigate in every store. Animated magic money machines, free piggy banks, crayons and colouring-in books, lollipops and staff who really want to offer amazing service and convenience. Dog bowls with fresh water and dog biscuits. Money Zone working with schools to give children an understanding of the basic principles of money, saving and banking.
  • Starcom MediaVest
    SMV led an industry piece of research for the IPA called the Future of Work. One of its key messages was that there are young parents in the ad industry juggling their lives and their global clients around the fridge on a Sunday night. Having considered the research, we held a session for our women employees at the IPA and invited Mumsnet to go through the research with us. This session highlighted the need for flexible working, support at work and the whole area of how to be a busy working mum. It then led to company meetings being held on Wednesdays, when most part-timers work; a female support network; a flexible working pilot being trialled; and in-house parenting classes.
  • Pizza Express
    A year ago Pizza Express took one of its restaurants in Richmond and turned it into a 'living lab', a perfect space to try out new ways of doing things, looking at just about every aspect of the restaurant experience from design and service to food and music. Mumsnetters' feedback provided the basis for the new ideas that were trialled in Richmond. These included flexible payment so that if mums wish to pay immediately, they can; intelligently engaging kids with a drawing table and reading books; and a customer service training that treat kids like little adults, deliberately not talking down to kids.
  • Telefonica UK (O2)
    O2 Working Families Contract: the contract will allow groups of between two and four working mums and dads to freely decide who will cover which shifts and each group is free to make changes to this at any time - giving them the flexibility to balance their jobs with the school run, holidays or unplanned emergencies.
    Group Text: rather than going through your phone and sending a text to everyone individually (and getting a load of individual replies that need to be forwarded on) you can have a special number for each group with all replies coming back to everyone in the group, so you can make your arrangement quickly without going backwards and forwards.
    BlockIT: a free service that makes it really easy for parents to block messages from any specific number, on any phone. Numbers are blocked at the network level so whatever device you have (and even if you swap SIMs to another device) the messages are always blocked. It means your children are always protected and you can have peace of mind.
    Business to Business Flexible Working Package: a consultancy service allowing other companies to offer flexible working to their workforce. As well as ensuring people have the best tools for the job, we'll offer HR consultancy and full training to make sure flexible working is embedded in the culture of the business and that people are easily enabled to work flexibly.
  • "I felt that the most family friendly aspect of the airport was the fact that the staff acknowledged that you were travelling with children and understood that this made things a bit more complicated."
    PZ Cussons
    PZ Cussons is a major supporter of the Seashell Trust. The Seashell Trust is a charity, based in Manchester offering day and residential support for children who have severe and complex learning disabilities combined with significant communications difficulties, and their families. As well as funding new facilities, such as the brand-new Sensory room, our fragrance business Seven Scents has been working extensively with the Seashell Trust in some ground-breaking research in developing scent as a method of communication for children and young people with severe communication difficulties. The research and findings have achieved some great successes and the techniques are already helping many families to communicate more effectively and give children increased independence and choice, improving quality of life. 
  • TalkTalk
    HomeSafe, the UK's first and only network level parental control service, is available free for all TalkTalk customers. HomeSafe is unique in providing protection on all devices connected to a home broadband connection - from PCs and laptops to smartphones and games consoles - rather than traditional software solutions, which only protect the individual computer they are installed on. HomeSafe allows busy parents to control what their children can see online and has three different features: KidsSafe - content blocking facility; Homework Time - blocking of social network sites and online gaming at specific times; Virus Alert - blocks webpages infected with malware.
  • Squire Sanders
    We offer a gradual return-to-work programme allowing mothers to gradually return to their contractual hours over a two-month period while continuing to receive their full contractual salary. When new parents are faced with making arrangements for childcare, and leaving their loved ones for long periods of time, this transition allows them to get into a routine, get use to balancing work and home, and takes some of the pressures away in the early days, giving mothers the time to adapt. We also have a Fertility Treatment Assistance policy - we offer five days paid leave for employees having to undergo fertility treatment.
  • Heathrow
    Over the summer Heathrow opened dedicated 'family lanes' in security with stickers and specially trained personnel; we provided play areas for kids across all terminals to give children the opportunity to stretch their limbs and expend some energy before getting on the plane; we hired children's entertainers and characters such as Mr Men favourite Little Miss Sunshine on the busiest days in July and August; we gave away free activity books and Cadbury's jelly sweets to keep little ones occupied and entertained; we served up children eat free deals and speedy service meals for passengers on the go; and added more staff at check-in, security and baggage reclaim.
  • Pearson
    'Pearson for Families' bundle: a number of discounts, offers and initiatives throughout the company that would be beneficial not only to our staff but to their extended families as well, including: Parent Parking at the Oxford site to ensure parents don't get blocked in; a range of discounts in local shops, on car purchases and computer equipment; a free minibus into Oxford town centre at lunchtimes; mobile phone discount for the whole family.

And the winners were...

  • Telefonica UK (O2)
  • Metro Bank
  • Heathrow


Last updated: about 3 years ago