It does not matter how much you are in love with BMWs Mini, the Audi A1 has been designed for those of us who desire a premium badge.
Its has an interior and exterior build quality that none of its competitors can match, there is no more desirable Supermini than the Audi A1.
Even though the cost of options can be excessive, they are all manufactured to exact standards, with some of the interior plastics shaming vehicles costing considerably more.
Put it this way, why are Apple computers ever so desirable, when a normal PC carries out a similar function for considerably less.
Build quality and an enviable reputation for style and substance.
Which ever A1 model you look at, no one can deny it looks extremely upmarket for a Supermini.