Reader award 2013


Winner: Honda

Honda topped the readers' poll of used car brands they trusted the most. The Japanese manufacturer can add this award to an impressive tally of recent successes. First, its cars were the most reliable of any manufacturer in What Car?'s 2013 reliability survey, beating 37 other manufacturers. Across all its models it scored a failure rate of just 10%, and the combination of low average labour costs and short periods off the road resulted in an average repair of £356. 

Good reliability means happy customers, and this was clear to see in the 2013 JD Power ownership satisfaction survey, where Honda finished in a very close third place overall. Once again the Jazz proved popular, taking second place in the supermini category, while the Civic claimed third in the smally family car group. The CR-V was also a firm favourite, coming sixth in a very competitive compact SUV class. 
What most impressed owners was the way they were dealt with when things did go wrong. Their dealer experiences were very positive; Honda's workshop teams proved thorough, helpful and courteous. 
Understanding the cars you manufacture is one thing, but understanding the people who buy them is quite another. Honda has proved once again that it knows both, inside out. 

Last updated: about 3 years ago