Which retailers signed up to Let Girls Be Girls?

Let girls be girls logoIn early 2010 we wrote to major high-street retailers about our Let Girls Be Girls campaign, and told them that Mumsnetters were concerned that some products seemed increasingly designed to encourage children to enter the world of adult sexuality. In our letter, we asked them to commit not to sell products which play upon, emphasise or exploit children's sexuality.

A year or so on, and we're delighted that many - though not all - key high-street stores have agreed to be part of the campaign.

Who's signed up - and who hasn't?

So far, major retailers who've joined us include Primark, Matalan, Sainsburys, Tesco, Marks & Spencer, Next, George at Asda, Bhs, Boden, House of Fraser, TK Maxx, Mothercare, Zara, Boots, Clarks, Start-rite, Debenhams, John Lewis, Great Little Trading Co. and Booths Supermarkets.  No Added Sugar, Bread and Jam, Fat Face, Pumpkin Patch, Hush Puppies, YellowLolly.com, Sweetling Bras, and Tara Lee are also supporting Let Girls Be Girls.

But there's still work to do. WhSmith and Gap said that they weren't able to sign up - and plenty of others either didn't respond to our communications, or are still considering (over a year later!) whether to join us.  These include H&M, Barratts, Claire's Accessories, Deichmann, Ethel Austin, Mackays, Littlewoods, New Look, River Island, and Selfridges.

So we're continuing our call to retailers to join with parents in curbing the premature sexualisation of children. Make your views count on the Let Girls Be Girls feedback thread.

Lads' Mags campaign - who's agreed to put them out of children's sight?

Earlier this year, after canvassing your views, we extended the Let Girls Be Girls campaign to tackle the display of lads' mags, which feature sexualised imagery on their covers.

We wrote to news retailers to let them know about our survey, which found that 9 out of 10 Mumsnetters were unhappy that lads' mags were being displayed where children could easily see them. We asked retailers to act, either by placing them on the top shelf, or by using opaque covers to conceal their covers. 

We're very pleased that the UK's biggest supermarkets - Sainsburys, Morrisons, Waitrose, BP*, ASDA, The Co-operative Group and Tesco - have all pledged to support Mumsnet's campaign to keep lad mags out of children's view in all their stores. 

Sadly, WhSmith didn't feel able to commit.  They argue that a shelf height of 1.2m - the approximate height of an eight-year-old child - is a sufficient barrier. This is disappointing, particularly when other retailers have clearly succeeded in taking further action.

You can make your views known to WhSmith, and to the many independent news outlets which still display lads' mags where children can see them, by downloading our letter template, or by joining the lads' mag thread.


*BP has pledged to take action in the 350 stores that are owned and operated by BP, or owned and franchised by BP. However, it will not be able to ensure that the same measures are taken in independently-owned stories on BP sites.

Last updated: over 2 years ago