2013 Campaigns Round-Up

2013 was a busy year. Here's a snapshot of our campaigns - all driven by MNers

Obviously the campaigns team would never dream of posting a cheesy end of year round robin [ahem], but we thought it would be good take stock of what we've accomplished in 2013 and more importantly to say a massive thank you to the very many of you who in some way have got behind, helped along or even inspired a Mumsnet campaign during the year.

Our campaigns come from you, so please do keep them coming! Here is a quick look at some of our highlights from 2013.

This Is My Child

Coverage of the This is My Child campaign in The Guardian, 16 August 2013


This is My Child

Inspired by the SN community on Mumsnet, we launched This is My Child in August: a myth-busting, awareness-raising campaign that stormed across Facebook pages and Twitter feeds to become our biggest ever social media campaign. We have plans for more activity in 2014. So please do continue to spread the word about the campaign's key messages.

Independent on Sunday

Coverage of the Bounty Mutiny campaign in The Independent on Sunday, 4 August 2013 

Bounty Mutiny

Following some pretty shabby behaviour on maternity wards by Bounty sales reps, we launched our Bounty Mutiny campaign in June. In response a number of hospitals have ditched their contracts or are changing the access sales reps have to their wards, and pressure is also growing on HMRC to stop paying Bounty to deliver child benefit forms. Local hospitals are continuing to review contracts with Bounty all the time so please do let them know about your experience.

call to act

Partnership Campaign with Stonewall

In November we partnered with Stonewall on a campaign to stop the casual use of the word "gay" as an insult in schools. Join other Mumsnet users challenging schools to tackle the homophobic language that’s still too common in the playground.

Proposed Changes to Childcare Ratios

In February, Liz Truss MP came to hear Mumsnetters' views on proposed changes to childcare ratios that would see nursery staff looking after more children. After a robust discussion, in which users voiced clear concern about the proposed policy, Mumsnet joined forces with the Pre-School Learning Alliance to campaign against it. In June the government ditched their plans on childcare ratios.

And more...

In September we spoke out on the Lobbying Bill, with Justine joining the commission to protect the campaigning rights of ordinary people, as well as charities and voluntary groups.


We also supported the campaign to crackdown on pay day loans by refusing advertising from loan shark firms. And we celebrated the passing of the libel reform bill ensuring that those with vested interests aren’t able to stifle legitimate online debate, and were pleased to see echoes of our We Believe You campaign in the DPP’s guidelines on prosecuting child sexual abuse cases.

We also cheered on the Let Toys be Toys campaign, which grew out of a Mumsnet discussion and which has successfully persuaded Morrisons, M&S and Tesco amongst others to pledge gender neutral toy marketing.

So, congrats if you've made it all the way through this page, it's been a super busy year and we're looking forward to doing it all again and more in 2014.

Thank you again for all your support - there wouldn't be any Mumsnet campaigns without you. So do keep posting thoughts and spreading the word.


Last updated: about 3 years ago