Bounty Mutiny: writing to NHS trusts

Bounty Mutiny logoFollowing Health Minister, Dan Poulter's letter to NHS trusts, we needed Mumsnet users' help!

We at MNHQ wrote to the Chief Executives of all the hospital trusts in England, Wales, Scotland and Northern Ireland that currently hold contracts with Bounty, and we asked you to add your voice by writing to your own hospital trust or health board to outline your concerns and ask for their response to the Health Minister's call to review their arrangements with Bounty.

We provided a suggested template below (and suggested that any personal details or stories you could add about your own experiences on the wards would help a lot).




Dear xxx,

Following Health Minister, Dan Poulter MP’s letter to you of the 24 June 2013 calling for all NHS trusts to review the practice of allowing representatives from private companies on maternity wards I am writing to share my concerns.

As a local resident, I want to have confidence that my local hospital will always put the interest of patients first. It is difficult to believe that you are doing this if you continue to allow data collection and hard sales techniques on maternity wards.

Prompted by user concern, Mumsnet conducted a nationwide survey of new mothers who have given birth in NHS hospitals since May 2012. The survey showed the following results:
• 56% said the Bounty representative had invaded their privacy (eg, by flinging back closed curtains or interrupting infant feeding);
• 48% were not made aware that the provision of their personal data to Bounty was completely voluntary;
• 29% felt pressured into having their baby's photograph taken;
• 60% were not told that their personal data would be passed on to other commercial organisations; and
• 82% think it's unacceptable for the NHS to allow commercial sales reps on hospital wards in any circumstances.
• 17% were given the impression they couldn’t claim child benefit without giving their personal data.

Please note that these figures post-date the most recent changes to Bounty's code of conduct for its hospital sales staff.

New mothers are often exhausted and feeling vulnerable. They rightly expect hospitals to be wards to be a safe place, not somewhere they should be subjected to hard sell tactics. It is hard to imagine mobility scooter sales representatives being given access to an orthopaedics ward.

I believe that your trust's contract with Bounty results in the unacceptable use of direct sales tactics on vulnerable post-partum mothers. I would be very interested to hear your response to this, and to the following questions:

• Are you confident you are ‘maintaining women’s dignity and respect shortly after the birth of a baby’ as the Health Minister asks of you?
• In the light of public concern and communication from the Health Minister will you be terminating your contract with Bounty?
• When is the current contract up for renewal?

In light of the Minister’s letter I believe this requires urgent attention and look forward to hearing from you shortly.

Yours sincerely,


List of English NHS trusts with Bounty contracts (click through to email the Chief Executive)

Airedale NHS Trust
Ashford & St Peter's Hospitals NHS Trust
Barnet & Chase Farm Hospitals NHS Trust
Barnsley Hospital NHS Foundation Trust
Barts & The London NHS Trust
Basildon & Thurrock University Hospitals NHS Foundation Trust
Bedford Hospital NHS Trust
Birmingham Women's NHS Foundation Trust
Blackpool Fylde & Wyre Hospitals NHS Foundation Trust
Bradford Teaching Hospitals NHS Foundation Trust
Brighton & Sussex University Hospitals NHS Trust
Buckinghamshire Hospitals NHS Trust
Burton Hospitals NHS Foundation Trust
Calderdale & Huddersfield NHS Foundation Trust
Cambridge University Hospitals NHS Foundation Trust
Central Manchester University Hospitals NHS Foundation Trust
Chesterfield Royal Hospital NHS Foundation Trust
City Hospitals Sunderland NHS Foundation Trust
Countess of Chester Hospital NHS Foundation Trust
County Durham & Darlington NHS Foundation Trust
Croydon Health Services NHS Trust
Dartford & Gravesham NHS Trust - reviewing its Bounty contract (see here)
Derby Hospitals NHS Foundation Trust
Dorset Healthcare NHS Foundation Trust
Ealing Hospital NHS Trust
East & North Hertfordshire NHS Trust
East Cheshire NHS Trust
East Kent Hospitals University NHS Foundation Trust
East Lancashire Hospitals NHS Trust
Frimley Park Hospital NHS Foundation Trust
Gateshead Health NHS Foundation Trust
George Eliot Hospital NHS Trust
Great Western Hospitals NHS Foundation Trust
Hampshire Hospitals NHS Foundation Trust
Harrogate & District NHS Foundation Trust
Heart of England NHS Foundation Trust
Hinchingbrooke Health Care NHS Trust
Hull & East Yorkshire Hospitals NHS Trust
Imperial College Healthcare NHS Trust
James Paget University Hospitals NHS Foundation Trust
Kettering General Hospital NHS Foundation Trust
Lancashire Teaching Hospitals NHS Foundation Trust
Leeds Teaching Hospitals NHS Trust
Liverpool Women's NHS Foundation Trust
Luton & Dunstable Hospital NHS Foundation Trust
Maidstone & Tunbridge Wells NHS Trust - changing its Bounty arrangements to opt-in only (see here)
Medway NHS Foundation Trust
Mid Cheshire Hospitals NHS Foundation Trust
Mid Essex Hospital Services NHS Trust
Mid Staffordshire NHS Foundation Trust
Mid Yorkshire Hospitals NHS Trust
Newcastle upon Tyne Hospitals NHS Foundation Trust
Norfolk & Norwich University Hospital NHS Foundation Trust
North Bristol NHS Trust
North Middlesex University Hospital NHS Trust
North Tees & Hartlepool NHS Foundation Trust
North West London Hospitals NHS Trust
Northampton General Hospital NHS Trust
Northern Lincolnshire & Goole Hospitals NHS Foundation Trust
Northumbria Healthcare NHS Foundation Trust
Nottingham University Hospitals NHS Trust
Oxford University Hospitals NHS Trust
Pennine Acute Hospitals NHS Trust
Peterborough & Stamford Hospitals NHS Foundation Trust
Poole Hospital NHS Foundation Trust - 28th June 2013: cancelling its Bounty contract! (see here)
Princess Alexandra Hospital NHS Trust
Royal Berkshire NHS Foundation Trust
Royal Cornwall Hospitals NHS Trust
Royal Devon & Exeter NHS Foundation Trust
Royal Free Hampstead NHS Trust
Royal Surrey County Hospital NHS Foundation Trust
Salisbury NHS Foundation Trust
Sandwell & West Birmingham Hospitals NHS Trust
Sherwood Forest Hospitals NHS Foundation Trust
Shrewsbury & Telford Hospital NHS Trust - reviewing its Bounty contract (see here)
South London Healthcare NHS Trust
South Tees Hospitals NHS Foundation Trust
South Warwickshire General Hospitals NHS Trust
Southend University Hospital NHS Foundation Trust
Southport & Ormskirk Hospital NHS Trust
St George's Healthcare NHS Trust
St Helens & Knowsley Hospitals NHS Trust
Stockport NHS Foundation Trust
Surrey & Sussex Healthcare NHS Trust
Tameside Hospital NHS Foundation Trust
The Dudley Group of Hospitals NHS Foundation Trust
The Hillingdon Hospital NHS Trust
The Ipswich Hospital NHS Trust
The Rotherham NHS Foundation Trust
The Royal Wolverhampton Hospitals NHS Trust
United Lincolnshire Hospitals NHS Trust
University College London Hospitals NHS Foundation Trust
University Hospital of South Manchester NHS Foundation Trust
University Hospitals Coventry & Warwickshire NHS Trust
University Hospitals of Bristol NHS Foundation Trust
Warrington & Halton Hospitals NHS Foundation Trust
West Hertfordshire Hospitals NHS Trust
West Middlesex University Hospital NHS Trust
West Suffolk Hospitals NHS Trust
Western Sussex Hospitals NHS Trust
Wirral University Teaching Hospital NHS Foundation Trust
Worcestershire Acute Hospitals NHS Trust - reviewing its Bounty contract (see here)
Wrightington Wigan & Leigh NHS Foundation Trust
Yeovil District Hospital NHS Foundation Trust - reviewing its Bounty contract (see here)
York Hospitals NHS Foundation Trust


List of Welsh Health Boards (click through to email)

Betsi Cadwaladr University Health Board - Glan Clwyd Hospital, Wrexham Hospital and Ysbyty Gwynedd (Bangor)

Aneurin Bevan Health Board - Nevill Hall Hospital and Royal Gwent Hospital

Cwm Taf Health Board - Prince Charles Hospital and Royal Glamorgan Hospital

Abertawe Bro Morgannwg University Health Board - Princess of Wales Hospital and Singleton Hospital

Cardiff and Vale University Health Board - University Hospital of Wales


List of Northern Irish Health and Social Care Trusts (click through to email)

Northern Health and Social Care Trust - Causeway Hospital

Southern Health and Social Care Trust - Craigavon Area Hospital and Daisy Hill Maternity Hospital

Belfast Health and Social Care Trust - Royal Jubilee Hospital

South Eastern Health and Social Care Trust - Ulster Hospital


List of Scottish NHS Trusts

NHS Highland - Raigmore Hospital - 28th June 2013: cancelling its Bounty contract! (see here)

NHS Greater Glasgow & Clyde - Royal Alexandra Hospital

NHS Lothian - Simpsons Hospital and St John's Hospital

NHS Lanarkshire - Wishaw Hospital - considering axing Bounty contract (see here)


NB This page was updated on the 26th June 2013, to reflect the content of Dan Poulter MP's letter to NHS Trusts of the 24th June 2013. We also updated this page in December 2019.


Last updated: over 1 year ago