Sony Xperia X Moments
To support the launch of their new Xperia X smartphone, Sony are asking the British public to share some of their most precious, fleeting moments; those blink and you'll miss it moments that help define who you are and the life you lead, or as Sony is calling them, 'X Moments'.
We asked 20 Mumsnet bloggers to write a short post around what their X Moment might be, along with a photo that captures that moment. We've gathered their posts here, and you'll also find them being shared across social media using #WhatsYourX.
For Sony, an X Moment is a "split second in time that means something to you that's here and then gone. It could be a baby's first steps, achieving a personal goal, a sporting achievement, your dog's whimsical expression, or just a random flash of happiness and hilarity. It's a moment that you'd love to capture perfectly that's all too missable if you, or your phone isn't up to the job".
Using the #WhatsYourX hashtag Sony want to see as many brilliant X Moments shared across social media as possible, with the best ones being retweeted by the @SonyXperiaGB handle!