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Blog Clinic: How to be Blog of the Day

Welcome to Blog Clinic - our shiny  new series on all things blogging. Whether you're a newbie grappling with techy questions, or an established blogger wanting to grow your reach, we'll have tips and tricks to take your blog to the next level.

Here at the Mumsnet Bloggers Network, we're often asked how we choose posts for Blog of the Day and our front page. So without further ado, here's the insider scoop. 

Make sure your posts are fresh

We want to feature timely posts that have been published in the past couple of days, tops. If something's hitting the headlines, we'll be keeping our eyes peeled for what our bloggers have got to say on it. We love reading your opinions on what's going on in the world, and we reckon our readers do too.

fresh prince

Make it eye-catching

We see hundreds of blogs every day - make sure yours stands out with a snappy headline and a strong image. Do try and stay away from click-bait though. Posts which don't live up to a headline's hype aren't what we're looking for.


Be original - and personal

Your stories and opinions are what makes your blog different and what makes it yours. Sharing your views and experiences will help you develop your own style and set your voice apart.

Spelling and punctuation matter

Really, they do. We want to share posts that other readers enjoy reading. Poor grammar and spelling mistakes put readers off, so do proofread and check your posts for errors before publishing them. 

girl writing

Make sure we see it

With more than 7000 members in the network, we can't read every post. The best way to make sure it's on our radar is to tweet it to @MumsnetBloggers - and make sure you're following us, of course. Do like us on Facebook, too, and double-check you're a member of the network.


Remember that it's not an exact science

If there was one formula for getting your posts featured, the network would be a pretty boring place. We're always looking for a balance of posts, both between what we have as Blog of the Day and on the front page. What works one day may not be right for another - but if it's well written, carefully thought through, and your take on something that gets people talking - we'll look forward to seeing it.

george's marvellous medicine

We'll be updating this series regularly, so if there's something in particular you're itching to know - about Mumsnet Bloggers, or blogging more generally - do jump on our Facebook page and let us know. We'll be penning some of the posts ourselves, and inviting guest bloggers to share their wisdom too. 

Last updated: 15-Oct-2015 at 4:47 PM