I have been SE for the past 4 years and built up a business selling luxury products between £28 - £145 average price being around £60 - i have built it up via facebook and also have a website. Facebook is my main source of advertising and have 30,000 likes and a good customer base here in the UK and the USA mainly . Prior to February this year i was turning over 70k a year and sales where doing really well and business booming , sales the previous year where also climbing. However from about feb this year sales have rapidly decreased - i have a seller paypal account which is excellent for comparison figures from the previous year and sales have dropped by 40%. I have literally gone from doing an average of 15 - 20 sales per week to around 5 a week if i am lucky! i have gone days between sales where as i was taking up to 9 a day on a good day and could more or less guarentee i would have at LEAST one sale per day. Facebook has also started not sharing posts very well if you don't pay to sponsor (less than 500 people) however if you pay less than £8 the views are still poor, so you have to spend at least £8 per post per day to generate enough people to even see it! I don't understand, i have still been getting up to 200 plus likes and views and comments on my posts (all very positive) yet no one is buying!!! Its so difficult to make a sale, the website has been quiet regarding sales too.
I want to know if anyone else who runs a small business is also struggling, particulary if you are using FB as main source.
Its so disheartening, i normally get busy around Novemeber for Christmas so will see how it goes.....i am having to find a part time job now to supplement our income as i am making no money at all, money that i am seeing is paying for stock and materials which i need. :(
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Small business, really struggling this year, gone quiet - anyone else?
4 replies
3rdbump · 05/10/2017 09:18
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