John Lewis and it’s ‘gender relaxed’ ad

(583 Posts)
SouthernFashionista Mon 11-Oct-21 19:44:35

Curious to hear thoughts on the new ad from John Lewis. It strikes me as sinister. Why does a small child have to send out a message of LGBTQ equality? Why is he acting like a drag queen.

OP’s posts: |
Hoardasurass Mon 11-Oct-21 20:06:34

More importantly what has any of his extremely destructive behaviour got to do with insurance and why is this child being allowed to destroy the house and wreck the girls painting after throwing an umbrella at her whilst the adult does nothing

rabbitwoman Mon 11-Oct-21 20:08:06

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toolazytothinkofausername Mon 11-Oct-21 20:11:55

YABU not to post a link in your opening post.

Here it is: www.youtube.com/watch?v=5od8Wuv_AAY

KingofQueens Mon 11-Oct-21 20:21:13

What's it got to do with LGBTQ+ equality? It's a boy being annoying making a mess. He's not acting like a drag queen. There's nothing sinister about it.
I thought we were supposed to embrace children wearing what they like, and move away from rigid fender stereotypes?

KingofQueens Mon 11-Oct-21 20:22:03

Obviously I meant gender, not fender. Nothing to do with guitars.

gluteustothemaximus Mon 11-Oct-21 20:22:06

Absolute bunch of bollucks. Not the boy dressing up as a girl, but the utter destruction of the house. Little shit.

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Rightsraptor Mon 11-Oct-21 20:23:31

Looks like incomprehensible male behaviour to me.

But surely insurance doesn't usually cover you for wilful damage, which this looks to be? Spoilt boy goes round the house trashing it and nobody stops him. Tell that to the insurance company and see if they wear it.

MrMrsJones Mon 11-Oct-21 20:27:32

Typical "boys will be boys" and stomp all over women and girls...

Hoardasurass Mon 11-Oct-21 20:28:18

@rabbitwoman that is a rather disingenuous take on the advert the child in question is not just throwing glitter about but purposely rubbing paint into furniture and woodwork after throwing an umbrella at what I presume is supposed to be their sister and intentionally chucking her paint on the carpet and it's all good really.
Are we supposed to say that the bullying of a girl is OK or to be ignored

H8H8H8 Mon 11-Oct-21 20:29:23

But surely insurance doesn't usually cover you for wilful damage, which this looks to be? Spoilt boy goes round the house trashing it and nobody stops him. Tell that to the insurance company and see if they wear it.

That was my first thought too! Completely rubbish ad for that alone.

Plus JLP home insurance is ridiculously expensive (at least, my last quote was).

Iusedtoliveinsanfrancisco Mon 11-Oct-21 20:30:31

Highly misleading- no insurance company would pay out.

FrownedUpon Mon 11-Oct-21 20:31:29

It’s a horrible advert & leaves me feeling really uncomfortable for the girl.

Alwayswonderedwhy Mon 11-Oct-21 20:33:31

God it's awful. Basically saying let your spoilt little brat do what he wants.

TheUndeadLovelinessOfDemons Mon 11-Oct-21 20:33:37

He's a boy wearing a dress. He's not acting like a drag queen. Although he's an obnoxious little shit and if he's NT he'd be in deep shit in this house.

SickAndTiredAgain Mon 11-Oct-21 20:35:33

But surely insurance doesn't usually cover you for wilful damage, which this looks to be? Spoilt boy goes round the house trashing it and nobody stops him. Tell that to the insurance company and see if they wear it.

That was my thought as well.

He’s behaving like a brat while the mum just watches on silently. Weird advert.

Clymene Mon 11-Oct-21 20:35:43

H8H8H8

*But surely insurance doesn't usually cover you for wilful damage, which this looks to be? Spoilt boy goes round the house trashing it and nobody stops him. Tell that to the insurance company and see if they wear it.*

That was my first thought too! Completely rubbish ad for that alone.

Plus JLP home insurance is ridiculously expensive (at least, my last quote was).


Yeah I'd really like to call John Lewis and tell them my kid has wrecked my house because he was expressing himself and will they pay out?

Actually mine is up for renewal. I might just ring them and ask.

But yes, male entitlement. Man trashes house. Women cower.

Not a great message.

littlbrowndog Mon 11-Oct-21 20:36:20

Why’s that wee boy pouting at the camera in a sexual manner

Fucking dreadful

3peassuit Mon 11-Oct-21 20:36:41

If that was my kid, I’d cancel his Christmas.

littlbrowndog Mon 11-Oct-21 20:37:13

TheUndeadLovelinessOfDemons

He's a boy wearing a dress. He's not acting like a drag queen. Although he's an obnoxious little shit and if he's NT he'd be in deep shit in this house.

You watched it. The pouting

Dreadful

FreeBritnee Mon 11-Oct-21 20:38:43

I quite like that ad 😳

SingingSands Mon 11-Oct-21 20:38:49

Jeez. It's not insurance that mum in the advert needs, it's Supernanny.

PattiPritell Mon 11-Oct-21 20:41:10

OMG I have faithfully bought from JL rather than other options throughout lockdown and now have bought Xmas stuff but if they keep this up I'm off to Amazon.

RocketPanda Mon 11-Oct-21 20:41:48

Boy goes around destroying the house and ruining furniture, a girl who is quietly getting on with her painting is disrupted and her experience is ruined and no one does anything to stop him. Insurance won't pay out and the parents don't learn this until its too late and the damage is done.
Hmmmmmmm. Or maybe I'm reading too much into it.

SirChenjins Mon 11-Oct-21 20:42:18

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