New body form advert is a thing of beauty

[AtrociousCircumstance]

It’s called wombstories and is an emotive and creative short film about women’s bodies and women’s choices.

[napmeistergeneral]

This is amazing, I love it.

[AtrociousCircumstance]

It’s moving, isn’t it? So inspiring, in the current climate of undermining women’s rights, to see a company coming out in blazing support of women’s real lived experience!

[WildRunner]

Oh my goodness. That's superb. I hope Always are watching for the next time they want to alienate their entire customer base.

[napmeistergeneral]

Yes, unashamed. Just checked the web page associated with it - mentions women, girls. No "people" or "individuals". Tick tick tick. Now I just need to check if they are scented....

[SheWhoMustNotBeHeard]

Wow! That's wonderful. Very powerful and moving. Very pleased too because I use Bodyform products 🙂

[AtrociousCircumstance]

Yeah I’m switching to Bodyform. Important where the money goes.

[nitgel]

Wow hope that's given airtime on tv

[Lottapianos]

Its lovely, and it's all about WOMEN and GIRLS, not 'people' or 'individuals' FFS

[PerditaProvokesEnmity]

That was magnificent. Actually made me cry.

Well done them.

(How long before they're forced to apologise for it?)

[napmeistergeneral]

I think perhaps it is just so unusual to see this sort of thing shown honestly yet with warmth and joy. I've been googling, more background here:
www.campaignlive.co.uk/article/bodyform-chronicles-womb-stories-emotional-complexities/1688134

[Nuffaluff]

I’ve switched to Bodyform because of this. They are not scented.

[AtrociousCircumstance]

They’d better fucking not apologise for it!

Apologies will he demanded of course but I hope they stand firm!

[SheWhoMustNotBeHeard]

@PerditaProvokesEnmity

That was magnificent. Actually made me cry.

Well done them.

(How long before they're forced to apologise for it?)

I don't think they will apologise. They are making a stand in this controversy. They would have seen what happened to Body Shop, JKR, Action Aid etc and know that there is money to be made by providing women what they want. What a wonderful way to do it too. Womb Stories. That's as pro woman as you can get.

[AltogetherAndrews]

Wow, also moved to tears. Loved the honesty of it

[DialSquare]

It's brilliant. Love the music too. It's been posted on here before so the if there have been complaints, Bodyform are ignoring them!

[LockdownLump]

There has been a thread on this in the last couple of weeks. It made me cry. It's AMAZING.

I doubt it will be on TV in mainstream though because it will be accused of being non-inclusive.

[AtrociousCircumstance]

I missed the previous thread - it was new to me today! So powerful and so embracing of women.

[InFiveMins]

Just seen this. Switching to bodyform.

[OhLookHeKickedTheBall]

Wow. After having a few conversation about periods not being like a Bodyform advert, they've gone and made this. It's amazing.

[thehumanformerlyknownasfemale]

@InFiveMins

Just seen this. Switching to bodyform.

I switched years ago when Always insisted our fannies should smell like cheap air freshener. Never looked back.

I'm going to start buying extra BF now to donate to food banks, bump their sales a smidge as a thank you.

[skql]

i'm little confused...bodyform is notthe one for boycott?

[ShowOfHands]

www.mumsnet.com/Talk/womens_rights/3957131-Have-you-seen-the-new-Bodyform-advert

There have been a few threads but this was the main one if you want to read it op?

[CosmicVagina]

Amazing, made me cry

[Tigersneeze]

Love this

[AtrociousCircumstance]

I think the more threads the better. This needs to be supported!