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New body form advert is a thing of beauty

(32 Posts)
AtrociousCircumstance Fri 31-Jul-20 17:21:00

It’s called wombstories and is an emotive and creative short film about women’s bodies and women’s choices.

youtu.be/JZoFqIxlbk0

OP’s posts: |
napmeistergeneral Fri 31-Jul-20 17:25:16

This is amazing, I love it.

AtrociousCircumstance Fri 31-Jul-20 17:30:18

It’s moving, isn’t it? So inspiring, in the current climate of undermining women’s rights, to see a company coming out in blazing support of women’s real lived experience!

OP’s posts: |
WildRunner Fri 31-Jul-20 17:31:58

Oh my goodness. That's superb. I hope Always are watching for the next time they want to alienate their entire customer base.

napmeistergeneral Fri 31-Jul-20 17:33:19

Yes, unashamed. Just checked the web page associated with it - mentions women, girls. No "people" or "individuals". Tick tick tick. Now I just need to check if they are scented....

SheWhoMustNotBeHeard Fri 31-Jul-20 17:33:48

Wow! That's wonderful. Very powerful and moving. Very pleased too because I use Bodyform products 🙂

AtrociousCircumstance Fri 31-Jul-20 17:34:09

Yeah I’m switching to Bodyform. Important where the money goes.

OP’s posts: |
nitgel Fri 31-Jul-20 17:35:24

Wow hope that's given airtime on tv

Lottapianos Fri 31-Jul-20 17:35:50

Its lovely, and it's all about WOMEN and GIRLS, not 'people' or 'individuals' FFS

PerditaProvokesEnmity Fri 31-Jul-20 17:37:55

That was magnificent. Actually made me cry.

Well done them.

(How long before they're forced to apologise for it?)

napmeistergeneral Fri 31-Jul-20 17:39:24

I think perhaps it is just so unusual to see this sort of thing shown honestly yet with warmth and joy. I've been googling, more background here:
www.campaignlive.co.uk/article/bodyform-chronicles-womb-stories-emotional-complexities/1688134

Nuffaluff Fri 31-Jul-20 17:40:19

I’ve switched to Bodyform because of this. They are not scented.

AtrociousCircumstance Fri 31-Jul-20 17:40:50

They’d better fucking not apologise for it!

Apologies will he demanded of course but I hope they stand firm!

OP’s posts: |
SheWhoMustNotBeHeard Fri 31-Jul-20 17:42:26

PerditaProvokesEnmity

That was magnificent. Actually made me cry.

Well done them.

(How long before they're forced to apologise for it?)


I don't think they will apologise. They are making a stand in this controversy. They would have seen what happened to Body Shop, JKR, Action Aid etc and know that there is money to be made by providing women what they want. What a wonderful way to do it too. Womb Stories. That's as pro woman as you can get.

AltogetherAndrews Fri 31-Jul-20 17:44:54

Wow, also moved to tears. Loved the honesty of it

DialSquare Fri 31-Jul-20 17:45:52

It's brilliant. Love the music too. It's been posted on here before so the if there have been complaints, Bodyform are ignoring them!

LockdownLump Fri 31-Jul-20 17:47:01

There has been a thread on this in the last couple of weeks. It made me cry. It's AMAZING.

I doubt it will be on TV in mainstream though because it will be accused of being non-inclusive.

AtrociousCircumstance Fri 31-Jul-20 17:48:21

I missed the previous thread - it was new to me today! So powerful and so embracing of women.

OP’s posts: |
InFiveMins Fri 31-Jul-20 17:50:02

Just seen this. Switching to bodyform.

OhLookHeKickedTheBall Fri 31-Jul-20 17:52:20

Wow. After having a few conversation about periods not being like a Bodyform advert, they've gone and made this. It's amazing.

thehumanformerlyknownasfemale Fri 31-Jul-20 17:54:40

InFiveMins

Just seen this. Switching to bodyform.

I switched years ago when Always insisted our fannies should smell like cheap air freshener. Never looked back.

I'm going to start buying extra BF now to donate to food banks, bump their sales a smidge as a thank you.

skql Fri 31-Jul-20 17:56:27

i'm little confused...bodyform is notthe one for boycott?

ShowOfHands Fri 31-Jul-20 17:56:54

www.mumsnet.com/Talk/womens_rights/3957131-Have-you-seen-the-new-Bodyform-advert

There have been a few threads but this was the main one if you want to read it op?

CosmicVagina Fri 31-Jul-20 17:57:40

Amazing, made me cry

Tigersneeze Fri 31-Jul-20 17:59:26

Love this

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