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question about mermaids ad on youtube

(62 Posts)
skql Sun 06-Oct-19 13:57:51

is that ad targeting for uk domestic or worldwide?

LangCleg Sun 06-Oct-19 15:48:23

I was about to start a thread about this.

Here is a quote complaining about Mermaids ads turning up in Minecraft videos on YouTube.

Here is a tweet about it:

twitter.com/genderisharmful/status/1180486359536095233

Here is what we think is the actual ad:

www.youtube.com/watch?v=8DLsMF4Qoi4

It looks like outright recruitment to me. What does everyone think?

ahagwearsapointybonnet Sun 06-Oct-19 16:00:30

Definitely. Would be keen to hear more about what can be done to block them, if anything (I'm not very knowledgeable on advertising rules).

ItsAllGoingToBeFine Sun 06-Oct-19 16:01:18

Honestly, I'd like to see more than one screenshot from a unknown source before I believe this. Additionally, if it is true we don't know what demographics the and was aimed at - it almost certainly wasn't specifically targeted at 6 year old boys watching Minecraft videos.

Whatisthisfuckery Sun 06-Oct-19 16:01:38

Considering what Mermaids advocate for that advert is hugely inappropriate.

TheProdigalKittensReturn Sun 06-Oct-19 16:05:58

On Minecraft videos, eh? It seems unlikely to be coincidental that the most Minecraft obsessed child in my extended social circle is autistic.

Chiochan Sun 06-Oct-19 16:06:41

its massively inappropriate.

its using childrens/young peoples insecurites and need to feel special and noticed against them, to further promote and inrich this 'charity' and the people behind it.

TheProdigalKittensReturn Sun 06-Oct-19 16:09:12

It's like putting a professionally produced pro ana video on that Cosmo for young girls site, just weird and completely inappropriate.

UndergroundOverIt Sun 06-Oct-19 16:12:57

This ad popped up on a YouTube video my 11yr old son was watching today. It was on a Minecraft video by an American YouTuber called xNestorio. My son paused it and called me over - even he thought it was out of place.

BuffaloCauliflower Sun 06-Oct-19 16:14:08

I’m horrified to hear this is out there.

TheProdigalKittensReturn Sun 06-Oct-19 16:17:55

Does YT advertising work on an algorithm that tracks stuff it thinks you're interested in or do the channels decide what ads to accept?

LangCleg Sun 06-Oct-19 16:21:17

Does YT advertising work on an algorithm that tracks stuff it thinks you're interested in or do the channels decide what ads to accept?

I don't know but think I need to.

Ads so skewed as to be possibly regarded as recruitment tools should not be shown to children doing things that children do. Nor should the Big Lottery Fund be even tangentially associated.

UnWilly Sun 06-Oct-19 16:21:37

Wonder how their advert sits with the ASA rules on harmful gender stereotypes...

www.asa.org.uk/news/harmful-gender-stereotypes-in-ads-to-be-banned.html

Hennysmommy Sun 06-Oct-19 16:33:07

Whats Mermaids? I honestly dont have a clue what it is all about? Not got facebook/twitter so out of the loop with stuff.

JoyceJeffries Sun 06-Oct-19 16:45:04

Of course they have to brainwash children - it makes some of the founder members feel so much better about their batshit parenting choices.

NeurotrashWarrior Sun 06-Oct-19 17:07:34

It's like putting a professionally produced pro ana video on that Cosmo for young girls site, just weird and completely inappropriate.

Totally.

NeurotrashWarrior Sun 06-Oct-19 17:08:33

Of course they have to brainwash children - it makes some of the founder members feel so much better about their batshit parenting choices.

As well and a steady income of kids to provide the CEO with - a steady income.

NeurotrashWarrior Sun 06-Oct-19 17:09:58

Good point unwilly. Only boys play computer games obvs.

TheAlternativeTentacle Sun 06-Oct-19 17:25:43

I saw this earlier, and I must say I wasn't surprised. They used to bribe kids over to their stand with puppies and sweets.

Straight out the child catcher text book that lot.

DuMondeB Sun 06-Oct-19 17:29:30

The creator of Minecraft has been ‘cancelled’ for ‘Transphobia’ funnily enough:

www.gaystarnews.com/article/minecraft-notch-transphobic-tweets/#gs.7wnnta

BeMoreMagdalen Sun 06-Oct-19 18:26:16

Doesn't surprise me that it's a gaming themed recruitment video, either, given the large support for Mermaids in the gamer/Incel online community. It's very 'on brand'. If your brand is creepy cult trying to snare confused kids and munchymums and set them on a path of lifelong medication and experimental cosmetic surgery.

Hell of a brand, that.

RaveOnThisCrazyFeeling Sun 06-Oct-19 18:36:59

Horrible ad. Noted that both of the evil bullies depicted are girls. And the not-so-subtle suggestion of suicidal ideation, in the countdown clock where Ethan decides if Ethan 'wants to continue'.

Sinister.

ItsAllGoingToBeFine Sun 06-Oct-19 18:38:19

Does YT advertising work on an algorithm that tracks stuff it thinks you're interested in or do the channels decide what ads to accept

AFAIK, channels cannot choose their ads (though I think advert age ratings will have to be appropriate for the channel age ratings)

Adverts can be targeted by the advertiser, I don't know how finely

YouTube will also show you "relevant" ads, in the same way as Google ads elsewhere.

SirVixofVixHall Sun 06-Oct-19 18:42:17

I feel ragey now. A friend’s dd has just has her breasts amputated, although they called it the twee “top surgery”. She is 17.

DuMondeB Sun 06-Oct-19 18:50:19

That ad is like a short episode of Black Mirror.

Vix, my stepdaughter, 13, got catcalled for the first time a few weeks ago. She is now wearing two sports bras at once and talking about top surgery.
It’s beyond upsetting.

Anyone who sees this ad come up needs to hit the report button (I notice the YouTube link has comments turned off, and the number of people who have viewed it compared to the number of people who like it doesn’t paint Mermaids in a good light at all).

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