My feed
Premium

Please
or
to access all these features

Feminism: Sex & gender discussions

Gillette advert

299 replies

GoulashSoup · 15/01/2019 08:05

This popped up on my face book.

It is not going to solve all our problems but encouraging men to challenge other men’s behaviour is a good start.

OP posts:
Report
Namechangedforthis79 · 15/01/2019 08:11

This made me ugly cry. I've been sexually harassed at work and it's destroyed my mental health. When I tried to report it the first 2 times I was met with the attitude of "Boys will be boys" and "it's just banter." Men need to do better.

Report
Rufusthebewilderedreindeer · 15/01/2019 08:13

Its quite often asked 'i am just one person...what can i do about toxic masculinity'

(Actually its not asked...its used as a gotcha but still)

So this video will be something to direct them to Smile

Report
Rufusthebewilderedreindeer · 15/01/2019 08:14

Oh my god

It took me so long to type i missed names comment

So sorry that is happening to you name Flowers

Report
Lottapianos · 15/01/2019 08:16

'Men need to do better.'

Couldn't agree more. There has been a predictable backlash from muppets like Piers Morgan, who said we should 'let boys be boys and let men be men'. Hmm yeah great, thanks

Report
Lottapianos · 15/01/2019 08:16

'When I tried to report it the first 2 times I was met with the attitude of "Boys will be boys" and "it's just banter." '

Disgusting attitude

Report
MephistophelesApprentice · 15/01/2019 08:19

Ah look, another surge of young male suicides that will be blamed on toxic masculinity.

Seriously, anyone who promotes the concept has no interest in the wellbeing of men and boys.

Report
Rufusthebewilderedreindeer · 15/01/2019 08:28

I havent watched the advert on the link above

But i have just watched it through another source

Where does it say about suicide? Is there a longer one?

Actually the only thing i winced at was the dad taking his little one over to a big group of bullies, I understand the idea behind it but gangs have been know to turn on the rescuer

In fact the exact same thing happened to an acquaintance of mine

Report
Namechangedforthis79 · 15/01/2019 08:57

Thank you. My therapist has said when I'm strong enough maybe I could use my experience to help change the environment in my workplace but to be honest I just want to get out of there. My experience was 2 years ago, the guy still works there and incidents involving other men are still happening. When reported, people are still met with the attitude of boys will be boys. Makes me wonder why I bothered to try and fight against in the first place. I think one of the worst things that could have happened to me was having my eyes opened to toxic masculinity because I was a lot happier when I was oblivious.

Report
Namechangedforthis79 · 15/01/2019 08:57

But i like the video, very much.

Report
Rufusthebewilderedreindeer · 15/01/2019 09:03

name

I think its good as well

But im still confused about mephs comment

I cant see how gillette are promoting the concept that male suicides are down to toxic masculinity

Report
jay55 · 15/01/2019 09:04
Report
Namechangedforthis79 · 15/01/2019 09:28

I like the fact that the advert starts with them tearing down their own previous adverts. Saying that the advert emasculates men is neatly making the point the advert is trying to make.

Report
GoulashSoup · 15/01/2019 09:40

Name I’m sorry for what you have been through. It is as if the response or lack of from your employer is a secondary sexual harassment, essentially condoning the first. I hope you can find somewhere happy to work where you feel supported and that your career doesn’t suffer as a consequence.

Anyway let’s hope to see more things like this advert and that the tide is turning.

OP posts:
Report
picklemepopcorn · 15/01/2019 09:42

I was really impressed by the comments. I expected the usual backlash, but actually they are overwhelmingly supportive.

Report
hypnotizzz · 15/01/2019 09:55

That's really powerful. And it's praising the good men, not saying all men are bad.

Report
WTFIsAGleepglorp · 15/01/2019 10:02

MRAs have lost their shit over it.

Anything that pisses them off can't be bad.

I've seen it and although I agree with Rufusthebewilderedreindeer about tackling the bullies, I agree, it's a powerful step in the right direction.

Report
albumcover · 15/01/2019 10:07

Wow! I know they only want to sell more razors but that’s quite a shift. I was waiting for a sting in the tail like the man shields a woman from harassment and then moves in on her himself but no, they did it well. And the fact that Piers hates it is even better!

Report
userschmoozer · 15/01/2019 10:17

Look at the upvotes and downvotes. This has really angered a group of men who have a vested interest in keeping things the way they are.
MRA's will claim they disapprove of the advert because it criticizes men's behaviour.
If they really gave so much as a shiny shit about the well being of other men or the suicide rate, they'd be doing something about it instead of just complaining.

Gillette advert
Report
VickyEadie · 15/01/2019 10:28

Made me cry.

How any man can object to it is beyond me - but says everything we need to know about those men.

Report
peanut2017 · 15/01/2019 10:28

Love it - of course the MRA's hate it especially as it's directed by a woman. Piers Morgan is a dick and chauvinist as well. Wonder will this effect sales of their products. Hope not

Report
GerryblewuptheER · 15/01/2019 10:42

The only reason mras hate it so much is because it stops the rapists and abusers and harassers from being men who hide in the shadows in dark alleyways, and this who like a but if " banter" and highlights that fact that actually an overwhelming number of men can it behave or be respectful. It shows it's any one of them. Not someone else.

Report
GerryblewuptheER · 15/01/2019 10:42

Cannot

Report

Don’t want to miss threads like this?

Weekly

Sign up to our weekly round up and get all the best threads sent straight to your inbox!

Log in to update your newsletter preferences.

You've subscribed!

Sausagefingers9 · 15/01/2019 10:49

Love it. I think there are a lot of men who would enjoy less pressure to be a blokey bloke.

Report
KlutzyDraconequus · 15/01/2019 11:03

I love it. I hate this idea if Alpha and beta males and all the bollocks that goes with it.

Some of the comments on the YouTube video are pathetic and obviously posted by incredibly insecure and pathetic 'Alphas'

Time all men were deported to an island somewhere out the way. Then set up a tinder style app to choose the ones to have weekends of free time for breeding purposes.

Report
RagingWhoreBag · 15/01/2019 11:11

Wonder will this effect sales of their products. Hope not

Not to sounds cynical, but Gilette have probably realised that women do the majority of the shopping, so anything that speaks to them will be a winner, regardless of whether their neanderthal husband is offended by it!

I imagine that once the MRA has clicked his down-vote he will forget all about it and not trouble himself to boycott Gilette over it, so even if he buys his own razor it probably won't affect sales much.

Report
Please create an account

To comment on this thread you need to create a Mumsnet account.