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WUKA Period Wear refers to women as 'menstruators, women not Happy.

(43 Posts)
SunsetBeetch Tue 13-Mar-18 20:28:52

Hi @wukawear I’d like an apology for the fact I had a man standing at your stall talk AT me about my period flow and call me a ‘menstruater’. I’m a woman, not a ‘menstruater’. Made me feel so uncomfortable and was hugely offensive #WOWLDN

Hi. I was the ‘man’ at wow. My apologies if you felt I spoke AT you, that wasn’t my intention. If you or anyone else finds the term menstruator offensive we can hear that and make changes, it’s the first time we have had this feedback. I’m an ally, so is our female founder.

SunsetBeetch Tue 13-Mar-18 20:32:48

Some of their tweets which have now been deleted.

SunsetBeetch Tue 13-Mar-18 20:33:39

Fluffymcflufftown Tue 13-Mar-18 20:37:18

Why are they calling 'Period' instead of 'a period/periods/your period'? Bizarre.

AngstySpanksey Tue 13-Mar-18 20:39:20

I saw this! I’d have been fuming as well. Well, I for one won’t be using their products. I’m a woman not a bloody menustrator.

MarSeeAh Tue 13-Mar-18 20:39:49

And this is their sales pitch!

AngryAttackKittens Tue 13-Mar-18 20:40:14

So they don't believe in biology OR spelling, based on the deleted Twitter comments.

I'll continue to give my money to companies that don't actively insult me, thanks.

gassylady Tue 13-Mar-18 20:41:44

But the pants have a unisex fit to allow for all sorts of menstruators!

maladroit Tue 13-Mar-18 20:47:57

I saw this unfolding on Twitter earlier, and it was quite hilarious and infuriating in equalmeasure. The ultimate mansplainer.

"The best moment of #WOWLDN was when the co-founder of @wukawear (yes, a man) was explaining about Period to another man about how the WUKA works.
#proudmoment #genderequality #menshouldtalkaboutperiod".

In the absence of them declaring whether these men are male, I am going to assume they are indeed male men (non-menstruators? Ejaculators, like some responses suggested?). So of course the best moment of a festival of women was two men having a chat about periods. They couldn't listen to, I don't know, someone who might actually have experience of periods.

And yes I didn't notice them repeatedly just calling it "period", not "a period". How utterly bizarre. Is it a troll?

maladroit Tue 13-Mar-18 21:02:59

There's some pretty funny live backtracking going on Twitter at the moment. "We have apologised for using the word menstruator. We are looking into updating the wording we use, this has only come up today, so it takes time to change marketing materials."

They also use the hideous, hideous word "panties", so I'm out, regardless of what they call people who bleed from their vaginas.

CertainHalfDesertedStreets Tue 13-Mar-18 21:07:49

Is English not that person's first language? That's what I thought when I saw the comments. Well, after I thought 'Fuck, that's a PR carcrash.'

Yambabe Tue 13-Mar-18 21:12:13

It reads to me more as someone for whom English isn't their first language?

I'm still shock at them saying not only women have periods though!

AndhowcouldIeverrefuse Tue 13-Mar-18 21:16:54

Yes Certain. Lack of articles (the, a, an) is a giveaway for speakers of Slavonic languages.

CertainHalfDesertedStreets Tue 13-Mar-18 21:17:49

Yes. I can't decide whether I like that or the idea that two men discussing 'Period' is the highlight of WOW more...

Iminthecclubnow Tue 13-Mar-18 21:18:40

This is now the pinned tweet on WUKA's twitter page.

maladroit Tue 13-Mar-18 21:19:01

He completely non-ironically introduces his points with "As a man..." at least twice.

I think their marketing person/any sane colleague must be on holiday today. They do refer to women and girls earlier in the Twitter timeline.

LostArt Tue 13-Mar-18 21:19:40

Period panties for menstruators. Who would have thought that would appeal to their target audience.

CertainHalfDesertedStreets Tue 13-Mar-18 21:22:36

Sorry - X post. Yes I thought non-European language.

I think it's Dave who has caused the bother. Not #femalefounder. But I assume she'll mop up for him...

FrancisCrawford Tue 13-Mar-18 21:22:57

The responses seem computer generated, not written by an actual person!

maladroit Tue 13-Mar-18 21:23:54

"I can't believe you women would be such meanies to my fluffy-wuffy women's company". So you're quite happy to say "women" when it's to scold them for being critical of you. Hm.

NSEA Tue 13-Mar-18 21:28:25

Do men who menstrate mind being called a menstruator, I wonder.

TheMonstrousRegiment Tue 13-Mar-18 21:28:53

Absolute madness! Honestly, what woman would purchase from them after this?

Hope they can sustain their business off of the non-biological women they are pitching their 'inclusive' sales talk towards.

Menstruators FFS! Just like that lovely term of non-prostate ownersangry

Lovesagin Tue 13-Mar-18 21:34:52

I actually genuinely was interested in these, this thread made me look at their site, never heard of them before, thought they sounded brilliant. Until I saw they describe them as "unisex design".

LostArt Tue 13-Mar-18 21:43:41

There are other brands available. I think even Boots sell a version. You don't have to buy unisex panties. shock

PositivelyPERF Tue 13-Mar-18 21:44:09

Until I saw they describe them as "unisex design" In other words women. They really are thick, aren’t they?

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