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Sexism on an advertising board for a fitness centre

(16 Posts)
ThumbWitchesAbroad Tue 14-Jul-15 13:11:02

Saw this today:
"Focus on your butt or no one else will want to"

I was on the way to an appt with my 2 boys or I might have thought about saying something to them - but then again, this is Australia, and my friends here are adamant that they've never experienced sexism (I think they have it so ingrained that they don't notice, tbh, but who knows).

So - am I right, is it really sexist, increasing objectification of and sending the wrong message to women? Or am I over-reacting?

Optimist1 Tue 14-Jul-15 13:50:41

It's a bit cheesy, but could be applied equally to men, couldn't it?

SweetAndFullOfGrace Tue 14-Jul-15 13:59:01

They've never experienced sexism in Australia??? Ha ha ha ha. (I grew up there). Yes, they are in denial. But then many Australian men get bizarrely aggressive when accused of being sexist in my experience so maybe it's just self-defence to agree with them.

To answer your question, sort of but not overtly sexist. I think since women are more likely to be body-shamed than men and relegated to a decorative rather than substantive status it probably is more negative for women than men. But I don't think the ad itself is sexist. Just shallow, which is kind of expected for a gym.

ThumbWitchesAbroad Tue 14-Jul-15 14:08:22

Optimist - possibly, except the gym in question is called Curves and is primarily aimed at women.

ThumbWitchesAbroad Tue 14-Jul-15 14:09:26

You could be right, Sweet - DH is Aussie and gets very offended if I say he's being sexist (when he is, which he does every now and then)

SweetAndFullOfGrace Tue 14-Jul-15 14:26:02

Australia's self image is egalitarian ie no sexism no racism etc. Despite this being blatantly and obviously misaligned with reality it strikes a bit of a cultural nerve when Australians are accused of being discriminatory. In my experience anyway smile

ThumbWitchesAbroad Tue 14-Jul-15 14:29:25

Mine too...

slug Tue 14-Jul-15 14:41:21

Australians? Sexist? <<snort>>

BreakingDad77 Tue 14-Jul-15 14:46:13

Recently on the tv in UK there was an advert or something where the woman's talking about holidays and skinny dipping and pointing down and inwards about being beach ready.

ThumbWitchesAbroad Tue 14-Jul-15 15:21:47

I liked Julia Gillard. I was cross when they forced her out.

bowlofoldoats05 Tue 14-Jul-15 20:38:31

Sorry, but I don't see what's inherently sexist about the quote. Is there some (missing) context to it?

BreakingDad77 Wed 15-Jul-15 13:50:26

Lol oats it's simplifying a womans value to her physical attributes.

UptoapointLordCopper Wed 15-Jul-15 15:00:02

Australia not sexist and not racist? shock Why did I not know that before? I'm moving there.

I think we ought to have a scale of sexism (0 not sexist, 10 very sexist). << frivolous >> But wherever it is on the scale it is not zero and the main thing is that it therefore adds up to the overall sexism of society. I definitely disapprove.

JAPAB Wed 15-Jul-15 15:32:35

It does promote the idea that one ought to care about bits of themselves being attractive, and take steps to ensure this. But that is not sexist as such.

JAPAB Wed 15-Jul-15 15:34:23

"Australia not sexist and not racist? shock Why did I not know that before? I'm moving there."

Just avoid Kevin Bloody Wilson while you are there.

BakingCookiesAndShit Wed 15-Jul-15 15:54:55

I wouldn't bother Copper, from experience, Australia is incredibly sexist and they have the highest rate of indigenous incarceration in the world. I could tell you stories about the way the Oz Govt has treated Australian Aboriginals that would turn your hair white.

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