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Feminism: Sex and gender discussions

Barbie can't be a computer engineer

28 replies

noblegiraffe · 19/11/2014 22:58

So there's a book out called Barbie can be a computer engineer, which sounds great. Except it's not.

www.theguardian.com/lifeandstyle/2014/nov/19/-sp-barbie-can-be-a-computer-engineer-but-only-with-help-of-a-man

Read the title of the article....it's even worse than you are thinking.

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kim147 · 19/11/2014 23:02

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noblegiraffe · 19/11/2014 23:04

"At breakfast one morning, Barbie is already hard at work on her laptop.

“What are you doing, Barbie?” asks Skipper.

“I’m designing a game that shows kids how computers work,” explains Barbie. “You can make a robot puppy do cute tricks by matching up colored blocks!”

“Your robot puppy is so sweet,” says Skipper. “Can I play your game?”

“I’m only creating the design ideas,” Barbie says, laughing. “I’ll need Steven and Brian’s help to turn it into a real game!”"

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AuntieStella · 19/11/2014 23:07

Ugh.

(Not Ken, but Steven and Brian).

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AuntieStella · 19/11/2014 23:07

x-post

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kim147 · 19/11/2014 23:10

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kim147 · 19/11/2014 23:16

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noblegiraffe · 19/11/2014 23:16

The plot apparently goes that Barbie fucks up Skipper's computer, infects everything with a virus, Brian and Steven save the day and Barbie takes all the credit.

It's totally bizarre. They clearly thought they ought to challenge a gender stereotype, but when it came down to it, didn't actually believe in the premise themselves. I can be a computer engineer! Nah, just kidding.

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kim147 · 19/11/2014 23:22

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kim147 · 19/11/2014 23:23

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kim147 · 19/11/2014 23:27

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ShadowKat · 19/11/2014 23:43

This is actually a real book endorsed by Mattel? Shock

WTF were they thinking? It's so bad I'm half wondering if it could possibly be some sort of industrial sabotage. Rather than breathtaking misogyny.

And of course she's wearing glasses. Someone who thought this book was a good idea probably can't conceive of the notion of someone working in science not wearing glasses.

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tribpot · 19/11/2014 23:44

Was the book written by those surrendered wife bozos people as a bit of propaganda/reverse psychology? So at the end you're meant to go "I see now. The reason Barbie does sparkly stuff and shopping is because computer engineering is too hard! She isn't denied the opportunity by society but by biology. So that's alright then".

I wonder if in a later book Barbie will realise she can't vote unless a man explains who she should vote for, and so surrenders her democratic rights?

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EBearhug · 19/11/2014 23:44

Computer engineers are making the most of their annual eye tests, the costs of which they can claim back from work, and also if they need glasses and it can be proved it's because of their work, they can claim back the costs of that, too. It's in the 1994 Display Screen Equipment rules.

Although Barbie isn't based in the UK, so she might not have work coughing up for her sight tests. Mind you, a lot of big IT employers include health care in their packages. She's only at school in this story, though.

Anyway, Barbie doesn't normally wear glasses, but she does as Computer Engineer Barbie. I actually was half approving of Barbie when Computer Engineer Barbie doll was released. Apparently it's her 126th career, and was voted for.

Oh, but this book... I almost felt like punching my hand through my laptop screen (which I replaced myself a couple of weeks ago, after it got damaged, without any help from any men at all.)

Someone's rewritten it here - caseyfiesler.com/2014/11/18/barbie-remixed-i-really-can-be-a-computer-engineer/

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EBearhug · 20/11/2014 00:01

There's a petition to Mattel to rewrite it - action.sumofus.org/a/sexist-barbie-book/?sub=tw

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YonicScrewdriver · 20/11/2014 00:37

There are some fricking hilarious takedowns on twitter...

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forago · 20/11/2014 00:39

This made me angry and depressed in equal measures - this is the kind of attitude I've had to fight against everywhere I've worked.

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YonicScrewdriver · 20/11/2014 00:40
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YonicScrewdriver · 20/11/2014 00:43

Are they all called "Barbie can be X"? Seems an odd title construction. "Barbie is a potholer" or "Barbie the potholer" would make more sense.

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EBearhug · 20/11/2014 08:29

It must be said that, until a couple of days ago, I wasn't really aware that Barbie's life was recorded in books at all. I have now googled, and no, they're not all about Barbie can be X. See for yourself.

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EBearhug · 20/11/2014 08:34

In fact, even the fact that she was considering being a computer engineer seems a bit of a radical departure from the usual fairies and parties and puppies and princesses and pink glittery excess of the rest of them, so I'm almost ready to say, "well done for at least trying, Mattel." Almost.

I initially typed "punk glittery excess" - now, there's a Barbie I want to see...

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kim147 · 20/11/2014 08:58

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BarbarianMum · 20/11/2014 09:52

Despite having alway loathed Barbie and everything she stood for this makes me rage on her behalf.

I think the fact they were trying to do something good makes it worse. Actually, I find it hard to believe.

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YonicScrewdriver · 20/11/2014 13:07

Why didn't they just call it "games designer" or whatever instead?

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EBearhug · 20/11/2014 13:34

It doesn't really matter what they called it - Unless they changed the content, it would still be showing Barbie as some airhead who is totally incompetent with computers and has no awareness of basic computer security like the need for anti-virus or whatever, and only boys can do the actual techy stuff.

If they'd done it where she's the designer and working with others to talk through how it's implemented and didn't go round swapping flash drives between devices without a single check at any point, then okay. Teamwork - fine, collaboration which indicates some technical understanding - fine. Just giving over all the "difficult" stuff to the boys, not fine.

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AuntieStella · 20/11/2014 13:50

YonicScrewdriver: love that link. Especially the 9,000 dildoes.

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