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The Sun - breast cancer campaign

(24 Posts)
grimbletart Tue 04-Mar-14 10:41:00

Just come back from the Newsagents - saw on the counter a copy of the Sun - the splash is - breast cancer campaign - Tuesday, check your boobs day, with lots of pictures of nubile young girls - of course - the age group least likeliest to get breast cancer.

I will lay any odds you care to name that this is a totally cynical ploy dreamt up as a) a counter to the increasing anti page 3 feeling and b) a chance to show more boobs.

Breast cancer survival rates are increasing all the time. It is, though of course like any cancer a horrible disease, but one of the more curable cancers with a lot of campaigns backing it. It is absolutely no coincidence the Sun has chosen this cancer and not, say, pancreatic cancer or lung cancer with very bad survival rates.

This is a campaign cynically dreamt up for the reasons I've stated. Without going into too much personal detail my work background means I know exactly how these sort of 'clever' wheezes are dreamt up.

Puke making.

AmIHumanYet Tue 04-Mar-14 10:57:50

Also, if lungs were considered sexy and fun to the viewer, they probably would have chosen lung cancer for the campaign.
If they did do this for the first reason then I'm sure it'll backfire! I suspect it's a mixture of wanting to improve their reputation at the same time as showing the images of the young women to the page 3 fans hmm

This reminds me of something I read a while ago, a porn website had set up a 'save the boobs' campaign ("Pornhub will donate 1 cent for every 30 videos viewed from our big-tit and small-tit categories."
Their $75,000 donation was rejected by the charity!

kim147 Tue 04-Mar-14 12:15:08

Message withdrawn at poster's request.

kim147 Tue 04-Mar-14 17:27:24

Message withdrawn at poster's request.

NiceTabard Tue 04-Mar-14 21:30:50

They would have been better off supporting a male cancer - testicular or prostate say - for a number of reasons.

NiceTabard Tue 04-Mar-14 21:33:50

Just reading the Indy article.

Are the Sun under the impression that Page 3 is a feature viewed predominantly by women under the age of 35???????

Erm WTAF? Don't get it.

It's like having a campaign about Inner City Gang issues and launching it in a tiny hamlet in the middle of the countryside confused

NiceTabard Tue 04-Mar-14 21:37:22

So an organisation who I'm sure have the right intentions, called Coppafeel!

They mean cop a feel of your own breasts, right?

But it's men who look at page 3, who are then being encouraged to cop a feel?

Given that random men do often feel quite comfortable with copping a feel of the breasts of women they don't know,

Where is this actually heading? Bleurgh.

Alright love just checking you for breast cancer!!!!! har de har de fucking har.

NiceTabard Tue 04-Mar-14 21:39:00

I wish the politicians hadn't minced their words so much.

mcmooncup Wed 05-Mar-14 21:41:56

I had a rage yesterday when I saw this headline in a garage yesterday. Makes me FURIOUS

So 'cleverly' demeaning. Deliberately and sneeringly.

Then I went inside to buy a drink and saw one called Pussy. PUSSY? Like, really.

Literally incandescent morning.

CaptChaos Wed 05-Mar-14 23:00:47

Sorry Grimbletart if you felt that people not commenting on this post led you to believe that you had misjudged the mood. For my part, it absolutely hadn't. After some of the truly despicable things the Scum has done in the past, I really didn't think they could top it, but lo and behold, they have.

WhentheRed Wed 05-Mar-14 23:24:22

Message withdrawn at poster's request.

GarthsUncle Wed 05-Mar-14 23:42:44

They sell pussy in itsu too, mcmooncup. FFS.

filxiler Thu 06-Mar-14 01:53:16

There's also an energy drink called Cocaine believe it or not.

CaptChaos Thu 06-Mar-14 07:06:43

There's also an energy drink called Cocaine believe it or not.

So what? What possible relevance does that have to either Page 3, The Sun's cynical attempts to make tits news, or a drink called Pussy? I despair.

SanityClause Thu 06-Mar-14 07:40:51

I wonder if the Sun will start to use models who have suffered breast cancer. Maybe someone who has had a mastectomy?

I don't think it's going to happen, though. They'll just keep pumping out pictures of young girls with pneumatic breasts for the "lads" to leer at.

BuffytheReasonableFeminist Thu 06-Mar-14 07:49:08

Message withdrawn at poster's request.

emcwill74 Thu 06-Mar-14 11:57:14

I don't think they believe we are too stupid to notice what they are doing. I think they are laughing their heads off about it.

BuffytheReasonableFeminist Thu 06-Mar-14 12:16:29

Message withdrawn at poster's request.

emcwill74 Thu 06-Mar-14 12:42:57

I don't think the charity will give two hoots, or they wouldn't have done it. I'm sure as far as they are concerned, this is nothing more than great publicity for an initiative that might save lives and we are are despicable for not supporting them in that venture.

The whole thing is so hateful. Or as one article I read this morning put it, using breast cancer as a human shield to defend page 3.

GarthsUncle Thu 06-Mar-14 15:43:23

Coppafeel was founded by a 23 year old who had breast cancer. It makes sense that she wants to promote screening to a younger demographic. I disagree with her methods but not her sincerity.

emcwill74 Thu 06-Mar-14 15:52:57

Truth is I don't doubt her sincerity either, but I wonder if she realises that her charity has been co-opted entirely for the Sun's ends to support an ailing, deeply sexist brand that more and more people want gone.

In other news, sigs on the NMP3 petition have gone from around 137k yesterday to 145k today. That just shows how badly Dinsmore has misjudged things with this.

emcwill74 Thu 06-Mar-14 16:14:40


emcwill74 Thu 06-Mar-14 16:51:01


emcwill74 Thu 06-Mar-14 18:26:25


Sorry everyone, I'm going out soon grin

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