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Seems Mums don't play with Lego...

(132 Posts)
EduCated Fri 15-Nov-13 17:44:49 least not according to one of this week's MN competitions hmm

Let Dad relax and have some fun, quality time with the kids. Grab a box of LEGO and see where their imaginations take them. With the LEGO brick you can build anything your imagination desires, as the latest TV ad from LEGO shows.

LEGO has been covering playroom floors since 1949 and today it is still the number one kids construction toy. So popular is LEGO worldwide, that there are now 80 LEGO bricks to every person in the world! Why not challenge Dads and kids to see what they could build with 80 LEGO Bricks?

To celebrate the joy of LEGO, four Mumsnetters can win a LEGO Build & Play Box. The children are going to love it and Dad's will feel a sense of childhood nostalgia as they get back to playtime basics and build with the kids.

If Dad's are after some building inspiration, check out the latest TV ad from LEGO, tissues at the ready.

I mean, really? Are single mums allowed to enter, or is having a Dad in the house mandatory?

Indith Fri 15-Nov-13 17:47:45

I don't play lego. I'm crap at it. The dcs play with dh.

However I hate gender bias and yes, I agree with you that the bumf does not read well and is ill considered.

bundaberg Fri 15-Nov-13 17:51:31

and wtf is with those apostrophes?

EduCated Fri 15-Nov-13 17:52:31

I hadn't even spotted the apostrophes <faints>

vestandknickers Fri 15-Nov-13 17:56:37

I'm rubbish with Lego. DH is brilliant at it. He and the children get me to find the bits they need. Don't mind the reference to Dads as there is probably some truth in it, but can't forgive the apostrophes!

EduCated Fri 15-Nov-13 18:00:39

Really, women aren't good at Lego? I'm sure many Dads do love it, but so do many Mums!

Wonder if it was MN or Lego who wrote it.

sooperdooper Fri 15-Nov-13 18:01:52

What a pile of sexist crap, the apostrophes just about top it off!! I'm really surprised and disapointed at this on here tbh sad

sooperdooper Fri 15-Nov-13 18:02:44

Even if Lego wrote it, MN should proof read what goes on here

UptoapointLordCopper Fri 15-Nov-13 18:13:50

Sexist. Pandering to stereotypes. angry

AnyCrunchyCarrotFucker Fri 15-Nov-13 18:14:38

I love Lego and I am realllly good at it. And modest.

heartichoke Fri 15-Nov-13 18:17:46

This is annoying sexist crap probably written by a lazy PR. I've played for years with lego with DS even thought I'm ONLY A WOMAN (gasp). If I had a DD, I'd have been playing with lego with her too (double shocker) - even though NEITHER OF US WOULD HAVE PENISES.
The misplaced apostrophes just complete the picture that this has been written by somebody who hasn't even bothered to learn how to apply basic punctuation, let alone how to recognise and avoid their in-built sexist programming. V disappointing, whoever it's come from...

UptoapointLordCopper Fri 15-Nov-13 18:19:04

Penises are not even any good at unsticking lego bricks. You need hands and fingers, and last time I look, even girls and women have them.

NigelMolesworth Fri 15-Nov-13 18:20:03

I love Lego and am good at it. And, guess what, I'm female. But when I are the current ad and read this rubbish, I love Lego a little but less. hmm

NigelMolesworth Fri 15-Nov-13 18:25:36

Uptoapoint - grin

dumbelina Fri 15-Nov-13 18:26:13

I am the main LEGO player in our house (with DS!) and feel quite insulted by the implication in this competition. What is wrong with using the word parents?

VashtaNerada Fri 15-Nov-13 18:29:11

WTAF were Lego thinking?! NOT okay.

EduCated Fri 15-Nov-13 18:29:52

It's real heads in hands stuff, when the rest of the world seem to be becoming more enlightened, Lego and sodding Kinder Eggs and just digging a deeper and deeper hole.

Patilla Fri 15-Nov-13 18:30:05

Lego was my toy of choice as a child, as it is DS' toy of choice and I have no doubt will be DD's.

Saying that I agree with Nigel this and the abomination that is Lego friends devalues them in my opinion.

Ihatespiders Fri 15-Nov-13 18:30:47

My school regularly uses Lego within the lessons. I LOVE it!!

IHadADreamThatWasNotAllADream Fri 15-Nov-13 18:31:13

I don't mind the general "Lego is a good way for a Dad to bond with his son" vibe of the TV ad because it is actually true - although of course it's many many other things as well. But to put this as a campaign on MN is pushing it too far - and as for the apostrophes angry.

I went to a Lego building session at the Science Museum a few years ago. It was midweek so unsurprisingly mostly composed of mothers with their primary and pre-school children. It was really inspiring to see the engineering and design skill at work as the massed ranks of middle aged women shed their "of course one has to do these things because it's so beneficial to the children" pretence of indifference and really got stuck in.

iklboo Fri 15-Nov-13 18:31:27

I'm crap at Lego but good with apostrophes.

EduCated Fri 15-Nov-13 18:31:34

It's so fucking 50s housewife as well, 'let Dad relax' whilst you get on with the housework, little lady. This fancy lego stuff is too technical for your delicate lady fingers hmm

Why do Dad's need permission to relax? Why are mums having to sort this out for them?

BornToFolk Fri 15-Nov-13 18:31:48

It goes along with their recent advert which is all about a boy (of course!) and his dad building stuff with Lego.

Hey, maybe Mum's (ironic apostrophe) are allowed to play with Lego Friends?!

(still entering that competition though, DS would love to win yet more Lego)

EduCated Fri 15-Nov-13 18:32:39

Oh god, now I've gone and caught crapostropheitis angry blush

BuffytheAnyAppleFucker Fri 15-Nov-13 18:34:35

Message withdrawn at poster's request.

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