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Feminism: Sex & gender discussions

How to complain to Vertbaudet about sexism?

4 replies

senoritachiquita · 18/07/2013 21:36

I love Vertbaudet nursery stuff for my 1 year old DD. But I find myself buying stuff from the 'boys' pages' in the catalogue. The boys' bedrooms are filled with exciting things like space rockets, sailing ships, maps of the world, jungles. Surprise surprise, the girls get flowers and butterflies 'fit for a princess'.
Anyway, instead of moaning about it as usual, I wanted to actually complain to somebody, but have no idea where to start. Who would be the person responsible for deciding how items are presented within the catalogue? Found out who the brand marketing manager is but I think that is more external advertising than the catalogues themselves.
Would love to hear from anyone with more experience than me as this is my first time to complain about something like this (but sadly I am sure it won't be the last...)

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superbagpuss · 18/07/2013 21:38

they will have an in house marketing and promotion team

send an email or letter to the name you have, cc in manage ring director or CEO - that way it will be passed onto someone

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AndWhenYouGetThere · 18/07/2013 21:44

Search for Let Toys Be Toys on Google - they have some great ideas and letters about exactly this.

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senoritachiquita · 18/07/2013 21:47

Thank you everyone, really helpful. I checked out the Let Toys Be Toys website and will try approaching the names I have already too. It truly makes me despair!!

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FreyaSnow · 19/07/2013 16:52

I've looked at it and don't think it is that bad. The boys have a 'jungle' and the girls have woodland and a 'tropical garden.' There is a blue duvet with a teddy on it and a pink duvet with a cat on it. The girls have a butterfly print and the boys have a giraffe print. The boys have a suitcase print and the girls have actual suitcases. boys have aliens and the girls have fairies. A boy is playing with a blue toy kitchen and the girl with the pink one.

While they have split things up by gender by colour, the idea that jungle animals are somehow more exciting than butterflies is surely because you think things associated with girls are less exciting because anything associated with girls is somehow lacking and a bit boring.

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