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Renault Clio ad banned for exploiting women - after only one complaint

(37 Posts)
BIWI Wed 17-Jul-13 12:53:35

Story here

Whilst I'm appalled that anyone at the agency could consider this an acceptable piece of advertising, it's gratifying to see that it's been banned after only one complaint!

(I realise that by providing the link I'm actually giving the ad more air time, but I think you need to see it to realise just how jaw-dropping it becomes)

BIWI Wed 17-Jul-13 17:08:15

Except it was the Advertising Standards Authority who actually banned it. Although quite what they have banned it from, I have no idea - as it is freely available, as far as I can see.

Owllady Wed 17-Jul-13 17:14:13

It is actually pretty degrading to men as well to depict them as simple creatures who like fawning with their tongues handing out over ladies in underwear hmm

K8Middleton Wed 17-Jul-13 17:16:30

From the piece linked it seems Resault tried everything to justify the ad!

Honestly it was like a teenage boy's wet dream. It just went on for so long and you couldn't even see the car.

Funny way to advertise a women's car hmm

BIWI Wed 17-Jul-13 17:19:54

And funnily enough, my comments have yet to appear on Perry's site ... hmm

weirdthing Wed 17-Jul-13 17:20:47

That is horrible!

MmeLindor Wed 17-Jul-13 17:21:38

Shame, cause if they had stuck with the romantic Paris (and the witty bit with Papa?! referencing the old ads) then it would have appealed to women, who are probably more their target market for the Clio.

Having half-naked women just made it cheap and tacky.

And yes, I am cynical enough to wonder if it was a marketing ploy

BIWI Wed 17-Jul-13 17:43:31

Nope - can't be a marketing ploy - ASA wouldn't get involved in anything like that.

BIWI Wed 17-Jul-13 17:49:35

.... although, presumably, making something just to be shown in the internet is a way around being banned. I presume that the ASA can ban ads from being shown on television but not sure what their powers are for internet-based advertising

wem Wed 17-Jul-13 17:49:58

Could be a marketing ploy still, in that they went so far so that ASA would have no choice but to ban it, giving them publicity. Because it is just unbelievably crass.

I have to say at the beginning of the ad I was surprised to see it showing two blokes going for test drives. I know nothing about cars and even I know Clio is a 'woman's car'. It's possible it could simply be an incredibly idiotic attempt to appeal to men. How insulting, to everyone!

teetering13 Wed 17-Jul-13 23:07:32

Agree with captchaos .. and yes, I guess I'm the cynical type too confused

BIWI Thu 18-Jul-13 11:14:48

Well, sad that I am blush I actually e-mailed the ASA to ask about this yesterday. Their website says that they respond to queries within 24 hours, so it will be interesting to see what they say/if they respond!

And my response is still not up on the Perry's website. Funnily enough, there are still 0 comments in reply to the article

meddie Thu 18-Jul-13 12:41:37

The first part of the ad was fun. If they had just had a line of can can dancers going left to right then off screen, that could have worked. But half the ad of women lap dancing a car.....yuk.

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