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Hey 'Mums', I have to share this very patronising press release

(147 Posts)
edam Wed 15-May-13 14:58:45

My inbox has rarely been so insulted... patronising, sexist and ungrammatical. Wow.

"New Campaign to give Mums the confidence to get organised, save money and improve family health
"The Five Million Mums Campaign launches today with a call to challenge Five Million Mums to create Five million healthy families by embracing organising and cooking skills and passing them onto the next generation.

"The 2013 Confident Mum survey found that 1 in 3 mums says that they can’t provide healthy meals because they are not organised.

"The new survey of 1,132 Mums across the UK and Ireland reveals that while all Mums know the importance of healthy meals, and most can cook a meal from scratch using fresh ingredients, 1 in 3 have replaced the amount of fresh vegetables and fruit they buy with unhealthy, “cheap”, processed foods in order to combat rising food prices. Supermarket “deals” encouraging multi-buy are leading 1 in 2 Mums to admit to wasting more food than they would like, and not getting the intended savings they needed.

"Sian Breslin, home economist and the driving force behind the Five Million Mums Campaign explains that this down to a lack of simple organisation skills in the kitchen. She said, “I’m not surprised by these figures. Rising trends in poor health is no longer a cooking ability issue, nor is it down to a lack of health education. With the 21st Century Mum being busier than ever before, and with supermarkets and food brands influencing our every food decision, Mums need to be more organised in the kitchen. The alternative is unhealthy, processed, convenience foods and poor family health. We have to take action now to combat the rising epidemic in family obesity, diabetes, and diet related disease. Five Million Mums is aimed at giving Mums the confidence to take the lead and get organised in the kitchen”.

"On an optimistic note the survey, conducted in partnership with My Family Club and Mummy Pages, reveal that 8 in 10 families do eat together, at least 3 times a week! So contrary to popular myth, the family dinner remains a cornerstone for many families.

"The Five Million Mums Campaign launches today with a call to challenge Five Million Mums to create Five million healthy families by embracing organising and cooking skills and passing them onto the next generation. The campaign embraces technology believing that modern Mums can make use of it to organise their kitchen. This makes meal planning and organising skills, which our mums and grannies did so well, really relevant to todays Mums.

slug Wed 15-May-13 15:43:21

Dear Sian Breslin

My husband does all the food shopping and cooking. Problem solved.

PromQueenWithin Wed 15-May-13 15:44:13

Message withdrawn at poster's request.

BIWI Wed 15-May-13 15:50:35

So women - sorry 'mums' - are responsible for the obesity and diabetes epidemic?

That's good to know. hmm

FoxyRevenger Wed 15-May-13 15:54:41

Well, for fuck's sake mums - get your finger out and cure diabetes! You lazy, disorganised bastards.

What. The. Actual.

StealthOfficialCrispTester Wed 15-May-13 15:56:00

It'll be since theyve been allowed out to work

HanShotFirst Wed 15-May-13 15:56:21

Us mums are fucking useless....hmm

Seriously though, Sian Breslin really though this was a good idea? Sure, go for a whole family approach to healthy eating and cooking if you want, but this is the 21st Century FFS!

BreasticlesNTesticles Wed 15-May-13 15:57:23

There are deffo more than five million mums feeding their dc food from <gasp> supermarkets.

I'm just happy if no one comes down with scurvy.


BornToFolk Wed 15-May-13 15:57:23

Fucking hell. shock
Another quote from the website
"To help you overcome the challenge we have developed 5 steps to go through each week. By the end of the fifth week you’ll be in complete control of your kitchen, saving money, eating healthy and even allowing some time to relax!"

Awesome, thanks for allowing me some time to relax after five weeks!

I pride myself on being pretty organised and feeding DS a healthy diet but that load of crap makes me want to give him nuggets and chips for dinner.

GoodbyePorkPie Wed 15-May-13 15:57:50

"Five Million Mums is aimed at giving Mums the confidence to take the lead and get organised in the kitchen"

Finally - an opportunity to allow us little wimmin to improve our domestic skills.

<adjusts apron, reapplies lippy in preparation for husband's return>

StealthOfficialCrispTester Wed 15-May-13 15:59:04

Edam are you feeling stressed? Maybe some baking would help. Make the man in your life some cupcakes - you know he deserves it

ouryve Wed 15-May-13 16:01:19

I've never been so organised in my bloody life.

And where are they planning on going to recruit these 5 million utterly useless mums? Will they recruit 5 million dads, while they're at it?

StealthOfficialCrispTester Wed 15-May-13 16:02:16


vixsatis Wed 15-May-13 16:06:55

"Mum" is not a noun

Who is behind this crap? Bet it's Jamie fucking Oliver.

Can anyone tell me what the last paragraph means?

KinkyDorito Wed 15-May-13 16:07:27



Agree with PromQueen. How about 5 million Mums say Fuck Off to this.

motherinferior Wed 15-May-13 16:08:13

Basic lack of nutritional knowledge in any case. Frozen veg often better than the stuff mouldering organically in the bottom of the fridge <takes guilty peek>

Hawkmoth Wed 15-May-13 16:08:25

I don't want control over my kitchen.

motherinferior Wed 15-May-13 16:08:54

And surely a fairly crap sample database too?

FunnysInLaJardin Wed 15-May-13 16:11:16

god how depressing, almost as bad as the Asda Christmas advert

Willowisp Wed 15-May-13 16:11:28

I think this is fair enough.....why is everyone getting so hot & bothered ?

It might not apply to you ( the disorganized bit applies to me) but I know it applys to lots of mums or dads that are in charge of cooking.

In fact, I'm amazed at the volume of fussy, faddy, junk food loving kids that trek through my house. On the basis of this, Id say something has gone wrong.

FarelyKnuts Wed 15-May-13 16:11:40

Seriously though... WTAF is a home economist??

GoodbyePorkPie Wed 15-May-13 16:12:33

"I know it applys to lots of mums or dads"

Well exactly, so let's not place the blame squarely on the nation's mums, eh?

miaowmix Wed 15-May-13 16:13:13

Agree Hawkmoth. I want nothing to do with mine.
Never have I been happier to have a job. And I never cook, DP does all that. With food from <shudder> the supermarket sad.

SunnyL Wed 15-May-13 16:14:32

Please please send this to the Everyday Sexism Project - fecking brilliant example of it.

K8Middleton Wed 15-May-13 16:15:42

I may mail Sian a copy of The Second Shift. Except I'm not sure she'd understand it having written such patronising toss.

If she has a partner I suggest she gets him to pull his weight or LTB

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