Let Toys Be Toys Update - Boots take down signs!

[Lessthanaballpark]

Hi, we just wanted to give a quick update on the campaign as today we had quite a big coup. After a flurry of complaints whipped up in no small part by a post on our Facebook page Boots issued the statement that they are going to take down the gendered signs that currently put science toys under "boys' toys" and mini tea-sets under "girls' toys".

So thanks to anyone here who complained .............

[Lessthanaballpark]

.......... and for those of you who don't know us you can find us here

[TheDoctrineOfSnatch]

Yay!

[SavoyCabbage]

Wow! That's great. Well done.

[wol1968]

Good. My DD loves her chemistry set - much to my dismay I might add, as it involves high-level supervision and much meticulous cleaning up after use.

[KoreRenati]

So glad to see stores taking notice :) So much for all the people saying it wouldn't make a difference at the beginning!

[Lessthanaballpark]

I know Kore, it's been manic! We've also been since on BBC Five Live, BBC Tees, the Mail Online and The Guardian - all in the space of one day! Although as you can imagine, the comments on the Mail were derogatory to say the least!!

[superbagpuss]

so pleased to hear it, my dt sons love their tea set .

[milktraylady]

Well done!

[ParsingFancy]

Oh you big shiny stars!

[MaMattoo]

Well done! I am so glad to hear about this!! From mum of a boy who loves to cook and clean :-)

[haventgotaclue]

Well done all. I've been seeing your updates on Facebook although I'm not on it very often and don't post.

I also have a DS who loves to clean and play with his tea set and pretend food. So it's great to see your campaign building.

[leeloo1]

Well done on the coup!

You'd be proud of my local Boots store, for the past few months they've had the aisle with all the pretty coloured skirts/dresses etc labelled as 'boys clothes' and the aisle with all the murky brown trousers/camo etc labelled as 'girls clothes'. There's gender reversal for you!

[OneHandWavingFree]

Great article on the campaign in today's independent: www.independent.co.uk/life-style/health-and-families/features/how-parents-are-battling-sexism-in-toy-shops-8605123.html

Thanks everyone for the well wishes - pleae come join us if you haven't already, it's the strength in numbers that is making the difference! And please sign the petition too :)

[OneHandWavingFree]

Sorry, link to article.

[grimbletart]

From today's Daily Telegraph

www.telegraph.co.uk/culture/books/10039848/Dame-Jacqueline-Wilson-challenges-publishers-to-halt-the-pink-tide.html

[AndMiffyWentToSleep]

That's fantastic!