M&S ad banned.
I am having a look on the ASA website for the actual adjudication.
In the meantime I've found one for Lynx.
The ASA said "We noted that the poster featured a woman standing under a beach shower wearing bikini bottoms and holding a bikini top against her breasts. While we considered that the poster was not graphic or indecent we noted that the woman?s bikini top was undone and that the ad also included the statement ?THE CLEANER YOU ARE THE DIRTIER YOU GET?. We considered that that statement, particularly placed next to a picture of a woman with an unfastened bikini top and reinforced by the statement ?GET DIRTY THIS SUMMER? at the bottom of the poster, was clearly intended to imply that using the advertised product would lead to more uninhibited sexual behaviour. We therefore considered that the poster would be seen to make a link between purchasing the product and sex with women and in so doing would be seen to objectify women."
Now is the time to hit the ASA with other adverts which you think objectify women.
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Feminism: Sex & gender discussions
ASA are starting to uphold complaints on ads where women are objectified
46 replies
forkful · 05/12/2011 21:20
OP posts:
NotJustForClassic ·
05/12/2011 22:27
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RealityIsADistantMemory ·
06/12/2011 10:55
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