I was looking through this in the Guardian the other day. I don't know much about football (women or men's) but I found it fascinating - great photos and they all sounded very interesting and talented. In fact that's reminded me, I wanted to show DD the photos.
Well, people in the feminism section do. I'm not sure about a wider range of people. I only know because I vaguely remember reading something about it a few weeks ago and then I looked through those photos at the weekend. I don't watch football (and neither does DH) but I would definitely be aware if it was the men's world cup, as it would be unavoidable, with flags up everywhere, merchandise in supermarkets, games on in pubs etc.
I didn't know it was on. Women's sport is rarely mentioned in the UK.
We've just got back from visiting DH's family in Israel, and there was women's basketball and women's volleyball on the main sports channel every night we were there. I think it was some kind of world cup. But I was so impressed that they were showing women's sports as mainstream.
Though if there had been a men's game on instead.....
It is shown on Eurosport on the Sky platform. If you haven't got Sky, you can watch Eurosport's coverage by buying a month's access to the Eurosport Player for about £3.50, which enables you to watch it live on your PC, as far as I know.