Read it on holiday, and despite not getting through books that fast now I've got ds to run around after, I virtually swallowed it whole! I'd recommend it to anyone, although I did find his digs at 'arts and humanities educated Guardian readers' a bit unnecessary.
read this a few weeks ago - I loved it, though I'd never seen his column, and I'm not a sciencey type really. It was very funny. I read one a few months ago called "Suckers" I think, about alternative therapies, and was very , I would recommend it too