Advice needed to price a book for amazon kindle WWYD?

£1.99.

Assuming you can change the price over time I'd make it as cheap as possible initially and then increase it once good reviews come in. Introductory price type incentive.

I would be looking to pay very little for a book by a new author and will always go for a 99p book over a more expensive one if I think the cheaper one might be any good!

I’d agree with that. I’m happy to fork out a dollar or two for a new author, but if there are no reviews then I won’t pay much.

Can I add two things which put me off unknown authors.

You can tell a lot about a book from its title. I known that I’m not going to read “Bad Boy Billionaire #6”, so an evocative and interesting title at least slow me down long enough to read a blurb.

And that’s the second bit. If an author’s blurb for their book plods and sways like a sea-side donkey, I’m not going to bother trying the book.

I want a basic outline of the book, maybe an introduction to major characters, written in an interesting way. I don’t need to be told it’s spell-binding or that I’ll be up all night reading, I’ll either discover that for myself or it will be hubris.

The first thing prospective buyers read of an unknown author is the blurb, so it’s worth making it good.

I wouldn't pay more than 99p for a completely new author.

I once paid a fiver for a bloke I work with's first book. It was OK, but not worth that price.

There are amazing writers out there giving their work away for free online. As much as he values his work, if he is wanting to get his name and work out there, he needs to make it cheaper.

I would only borrow a new author in kindle unlimited not pay seperately

Are you going to post the link so we can have a look (or send it via DM) ?