Had a look at that pros and cons... fair on most points, but not the expensive one - there's nothing branded to buy - maybe in US. And you don't record calories, so not sure what that's about. There's no measuring of stuff at all.
Basically, first cycle of 17 days is protein from unlimited fish/chicken/turkey/eggs, carbs only from unlimited veg and 2 pieces of fruit (fruit before 2pm), 2 portions of probiotics (yoghurt-type things, or Yakult, the usual 2l of water, coffee/tea ok, green tea encouraged. Limited, not easy, healthy foods, but "anyone can do anything for 17 days". Gives rapid weightloss to get you enthused. He (Moreno, diet inventor, California GP) reckons research shows people who lose more rapidly than 2lbs a week, keep it off longer. Also, 17 mins of exercise twice a day to raise your heartrate, brisk walking ideal.
After 17 days 2nd cycle adds in some extra carbs on alternative days (like brown rice, pasta, bread), and more meats - I think, haven't read that far!
3rd 17 day cycle is more of these extras. And alcohol now if you want.
At end of 3rd cycle, you either go back to start if you need to lose more, or move onto a maintenance cycle, which I think (still haven't read!) involves having "days off" and putting your favourite (unhealthy) foods back in.
I like it, because it's basically a very healthy diet in the end. He is honest about it being not easy, that you will have to give up unhealthy food, and you will have to eat fruit and veg! I think, for me, the rapid weight loss will be encouraging. And noddyholder, I'm hoping the extra variety at the end of the first cycle will be treat enough for me. And seeing some weight gone. Day 4 and I've lost 1.6kg from 93.2kg.
Because I can have a couple of boiled eggs for breakfast, fruit, and salad/veg with fish/poultry for other meals, it means you don't have to have "peculiar" food and it works for me. I'd get bored long term of these first 17 days though. Am trying to ring the changes with fish, and have had 2 barbecues in that time, and stuck with it with barbied fish and salad. Not been a problem.
I'm someone who's never successfully stuck to a diet for more than a day before (did SW and RC and did not lose a jot because I did not actually manage to do it). I think the fact it's quite restricted is actually helpful to me. One of my problems is I can't eat one biscuit, I need the whole lot. I'm feeling fewer cravings for them, by not even having one. But I couldn't stick it if it went on forever without the complex carbs!
And I have had lots of energy too! And my dh "approves" of it more than expensive diet clubs (I bought the book), and as it's just v. healthy eating, he's being more supportive than when I've done SW/RC - he's a skinny who doesn't understand eating when you're not hungry.
I'll let you know how it goes after this - I'm going to a wedding in a week, and would like to look better in my dress, which every kg lost helps with.