Hi Everyone,
My name is Lizzie Wilkinson, I am a Fashion and Textile Management student at Nottingham Trent University currently writing my dissertation for final year.
My topic is based on toy trend forecasting techniques (due to having worked as a toy developer during my year in industry) and I was hoping to be able to get some parents perspectives on the key influences of toy trends.
Any input/ideas on the below questions would be greatly appreciated!
Thanks very much,
Lizzie
- What are the main factors that influence your purchasing decisions when buying your children toys? i.e price/character/play value/educational/ childrens requests etc.
- What do you think is the main influence on your childrens choice of toys? i.e tv/film/friends toys etc.
- Do you pay attention to top toys for Christmas lists?
- Do you think there are any certain characteristics of toys that make them more popular with children?