Our dog gets very excited at the theme tune to "The One Show"... 7.00pm is his Dinner Time! If the music is played at any other time it is very difficult explaining to him that it is not actually time for his Dinner.
It isn't music for my Staffy. He goes berserk if I sneeze. No one else, just me. He climbs all over me, tries to lick me, goes to the back door, stares at me then goes to the bottom of the garden to woof.