Is it me, or is there a lot more stuff trying to equate Jamie Oliver with sex nowadays? I mean, obviously he's married and a father, so someone finds him sexy, but he's on a magazine cover and in an ad that both seem to be pivoting on him being sexy.
Am I really the only person who never thought of him like that at all? And am I the only one who is faintly nauseated now I have?
I think Jamie, is and always has been a Marketing muppet, so if they want him sexy, he will be. Do you think he comes up with these big ideas by himself and makes pretty cook books all by himself? Nooooooo.
Bad marketing this time though by making out all northerners were eating kebabs on the empty coal mines.
I just think he looks like he's 12. Which is really hard to make sexy. Well, impossible, in fact. There's this magazine with him looking out of the cover with a come-hither look and the caption 'Jamie Oliver wants you', and I swear I said 'eww' out loud in the supermarket.