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Does anyone (else) find the MFI adverts really really awful and depressing and unnecessary?

(38 Posts)
Moomin Mon 16-Jul-07 23:10:07

The ones where people 'make themselves at home' in the MFI showroom by having the most vitriolic, shouty, downright NASTY rows with one another...

I'm finding them really winceworthy. I certainly wouldn't feel happy if the dds saw them. Why can't they use the same premise with a more humorous /lighthearted script? Is it just me??

LieselVentouse Mon 16-Jul-07 23:15:34

Yes have just watched the one with the Chinese couple in it and it is grim

Earthymama Mon 16-Jul-07 23:22:24

No it's not just you, I went into a 'the state of society' rant when I saw them. Why is aggressive, impolite, uncaring and just plain nasty behaviour encouraged and reinforced constantly?

I really feel lots of popular culture is alien to my view of the world. I work with small chldren and constantly encourage them to share, to care, to empatise with others. All of this is undermined for the sake of entertainment.

At least I know why I don't watch much TV and why Sky+ is so fab!

Aitch Mon 16-Jul-07 23:24:55

totally agree moomin, they are utterly depressing and unfunny.

wishywotz Mon 16-Jul-07 23:29:54

Horrid complete turn off FWIW M & C Saatchi did them.

barbamama Mon 16-Jul-07 23:35:25

I think they are shite - life is stressful enough without having people shouting and screaming in the ads.

suzycreamcheese Mon 16-Jul-07 23:36:52

I think its a good idea for ad....
....executed very badly

the chinese woman shouts on for far too long
was thinking this was uncomfortable viewing ..and stroppy teenager has very bad actors for parents ...

bobsyouruncle Mon 16-Jul-07 23:50:15

Have only seen the one with the chinese couple in and agree, it's horrible.

2spells Tue 17-Jul-07 08:40:11


suzywong Tue 17-Jul-07 08:41:29

please tell me more about them as I am unlikely ever to see them

quint Tue 17-Jul-07 08:47:00

Oops I find the teenager one quite funny! Maybe because I don;t yet have teenagers

elesbells Tue 17-Jul-07 08:49:59

i find the old couple in bed one quite funny. agree about the acting of the parents in the stroppy teenager one though.

tiredemma Tue 17-Jul-07 16:00:30

Dont like the 'chinese' couple one. Looks like a vulnerable old man suffering emotional abuse at the hands of his wife. I thought it was an ad at first for some age concern type charity- stressing the abuse of elderly people in their own homes by their own family. grim.

Moomin Tue 17-Jul-07 21:22:57

THink they've missed an opportunity to make some very funny adverts on the same premise but using clever humour. Glad I'm not the only one.

Earthymama - totally agree with your comments

HedTwigg Tue 17-Jul-07 21:24:12

No I think they're awfully funny really

HedTwigg Tue 17-Jul-07 21:25:20

I really like the couple and the toddler having breakfast who just 'stare' fixedly at the camera

I think they're fabulous actually in concept and in execution

Moomin Tue 17-Jul-07 21:27:41

Haven't seen that one. AT least they're not shouting by the sounds...

Furball Tue 17-Jul-07 21:28:42

I too think they are very clever and amusing, especially the older couple getting ready for bed.

You proberly have't seen the thread I started tonight then.........

Furball Tue 17-Jul-07 21:29:50


HedTwigg Tue 17-Jul-07 21:31:39

don't get me wrong I really like the shouting snapshots too .. I think they're rather true to life actually

Moomin Tue 17-Jul-07 21:38:19

NOt in my life! Can't stand confrontation like this... maybe it's down to the childhood I had (not very shouty)

HedTwigg Tue 17-Jul-07 21:41:21

that doesn't make them wrong though or depressing .. they are true representations of many people's family lives

I for one came from an extremely volatile family which could flare up and calm down in the blink of an eye .. which we actually all enjoyed

I don't however tend to argue in my own family .. we just don't have the right combattant interactions

LieselVentouse Tue 17-Jul-07 21:57:11

I think they should make one about a couple shagging on the worktop

quint Tue 17-Jul-07 22:12:30

ellasmum1 Tue 17-Jul-07 22:16:41

Ha! My dh were having a shouty row the other night in the living room only to be distracted by hearing another couple having a similar shouty row in the MFI ad. Was quite weird and diffused our argument instantly !

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