We are a group of students from King's College London who are working on a social enterprise project named Relay. Relay will be a monthly subscription-based clothes rental service, where you can rent young children's and maternity clothes. The revenue generated will be used to support unemployed homeless women, by involving them in the business, allowing them to earn their own salary and develop employability skills.
We need some feedback on what parents and mothers to be think of this project. We would really appreciate it if you could fill out this quick survey!
Interesting idea; I'd have been quite interested for mat wear if it was a reasonable cost. It felt like a lot to spend on clothes I'd only wear a few months.
Can't really see it working for kids' clothes. Lots of things get stained/torn/worn out. They need a lot of small items, which would be difficult to keep track of what belonged to the service and what didn't. We liked getting and passing on hand-me-downs, but never handed down something I definitely wanted back and nor would I accept a hand-me-down someone definitely wanted back from us.
But I don't see it working for children's clothes - because if they are young, it's so likely that much will become worn/stained/torn and not fit to return. And if they are older, they might have strong views in what they want to wear.
Your question 6 isn't very clear. Do you mean how many clothes would the customer want to have at the same time, or how many new items would be required per month? This is difficult to quantify as I do not usually buy new clothes on a monthly basis. (I'm going to answer based on the second and try to average it out.)
Kids would trash a lot of the clothes. They're unlikely to be in a re-rentable condition after even one hiring. And kids' clothes are often very cheap - not many people would bother to hire. It would be less hassle to buy some from Tesco.
Maternity wear might work, especially occasionwear.
Renting toys might be better - big stuff like toddler slides/ ride-alongs etc. They're expensive to buy and take up a lot of space, plus kids grow out of them. So people might jump at the chance to rent, rather than buy. And the good ones are tough and would survive multiple rentals.
Hi, I'm not doing the survey as DC all now grown up but my feedback is- when DC were young there was a lot of this being done informally, my kids thought clothes came in bin bags, not from the shops , as PP mentioned kids trash clothes so the bags of stuff doing the rounds would be constantly weeded out and refreshed, each person would add something new and you got used to seeing (better quality) items on several different children over the years. So we would not have used this service (or at least it would have to have been VERY cheap to compete with the system we had. You are nowadays competing with very cheap high street prices - I get that there is an ethical/environmental benefit but that would also be served by going to charity shops. I think PP are right that this service would be better aimed at maternity wear, especially smart/occassion maternity wear. I had twins and by the end of pregnancy could only wear about 2 items, I would have loved to hire something for those last few months.