I am a Masters student studying Marketing at Cass Business School. My group and I are currently conducting a research regarding mums' online shopping habits.
We are looking for mums specifically with a daughter aged 3-12 as our research is based on girlswear. All respondents will remain anonymous and the results will be used solely for the purpose of the research.
I started but could not complete the survey, mainly because of the lack of 'none of these are important to me' boxes.
Ranking 1-5 a heap of things that individually I'd rank as unimportant gives the same answer as someone who things one of the issues is terribly important, or someone's else who thinks they all are. So if I just did it randomly, what would that mean for your results?
Also in the bits I did see before giving up, there was no question about the age if the DC you were answering for. This struck me as quite significant, because buying for a preschooler is quite different to buying with a child at secondary school