Hi there! I am currently a final year BA (Honours) Fashion Management student carrying out primary research for my dissertation.
I am investigating the changing childrenswear market and the increase of 'preteen' attitudes within 9-11 year old girls towards clothing and appearance.
If you are a parent of a child under 14 and could spare only a few minutes, I would really appreciate it if you could please fill out my questionnaire, and if you have any further opinions on the topic I'd be really grateful for your comments! Thank you so much!
I gave up, I'm afraid. I had difficulties with the assumptions underlying the question (10?) about advertising (needs an 'other' and comments box, perhaps?) and 12 would not accept my answer, as this has already occurred.
needs an option none of the above for question 11 (although it did let me proceed without selecting any) & I also had difficulty typing answer to q.12 it may be because I am on my phone though. Good luck
The question about which you'd choose doesn't give you any space to say why you'd choose/reject that garment (as your DD's size, shape and typical activities, as well as her known preferences, might all be an influence)
I skipped the question with the pictures as dd would never choose any of those - she likes long sleeved tops but she is a feminist so would reject the slogan. I also wanted to put about moving to adult clothes being more about size and shape than about an age but it needed a number.
None of the clothes pictures are suitable for my DD. There is nowhere to add a comment about sexualisation - which IMO happens way before the age of 12, starting from pre-schoolers. I'd be surprised if this survey garners you any meaningful results.
I would buy my child none of the items in question 11. I think they are inappropriate for 9 or 10 year olds.
What is an "adult range"? Does that mean my daughter will buy actual adult clothes, that the clothes are revealing, there is too much room for interpretation in that question. There is also a difference between aspiring to do something and to actually do it.