Hello! I'm a 15 year old student taking BTEC Business in school who has been tasked with designing a new chocolate bar targeted at 5-11 year old girls. I have made a questionnaire as part of my market research targeted at the parents of my target market to see if it would actually make a profit. If you could answer my questions down in the comments it would really help me out.
1.Are you male or female?
2.How often do you buy chocolate or other sweet treats for your child?
3.What does your child find appealing in a chocolate bar?
4.What colours of packaging appeal to you the most?
5.Are you prepared to pay more than £1.50 for a chocolate bar?
6.Which supermarket do you shop at most?
7.What are your opinions on this logo for a chocolate bar? (See Picture.) What would you like to see added or changed?
8.Would it catch your eye in a supermarket?
9.What do you think of the name ‘Strawberry Sparkle’?
10.Would you buy a chocolate bar with features such as strawberry fondant filling, sprinkles or edible glitter?
11. What would you add to a chocolate bar for young girls?
1. Female 2. once a week 3 nuts 4. dark brown 5. yes 6. Food Co-Op 7. Change. Remove the want an add "sparkle" on the strawberry 8. yes 9. I like it 10. yes 11. a white chocolate bar filled with strawberry fondant and edible glitter on top sounds nice.