My name is Gaby and I am studying children as consumers and their relationship towards brands.
Through my qualitative research, I observed that children as young as four years old are able to: recognise brands, prefer and love brands and develop a certain loyalty towards these preferred brands. Another thing that I discovered and that I found quite interesting was the fact that, despite parents worrying about adverts and how they influence their children, kids aged 4-12 use friends and families as their main source of information and often time disregard adverts as they consider these to be a 'simple form of sales'.
The reason to why I am here is because I'd love to carry on this research by looking at the parents' side of story. Parents of children aged 4-12, would you please help me by answering this quick survey: