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Survey for children 11-18. Thank you for your help!

(1 Post)
pavla82 Mon 09-Feb-15 10:52:50

Dear mums

I am writing to ask for your assistance in sharing a survey that we want to conduct with 11-18 year old students. It is presently done across a number of countries, is very short and completely anonymous for students. We have already got some interesting findings, which will provide us with some useful insights about the hopes, fears, dreams and habits of the truly digital Generation Z.

The findings will be publically available at no cost on our website and will be used to inform our ongoing research on global trends, including how younger generations are shaping – and will continue to shape – the world in terms of attitudes and behaviours.

Please see below for more detailed notes on the survey and its expected outcomes for schools. We very much appreciate your support and would be happy to discuss any questions you may have.

Best regards


on behalf of The Global Trends Team

Survey link:

Survey overview


Generation Z, of which a large proportion is aged 11 to 18 years, is a truly digital generation, growing up in a ‘playlist world’ where they can customize their life and take only the elements that matter to them. With technology an integral part of their everyday lives, for these young people multi-tasking is like breathing, and stimulus is critical. Compared to older generations, they have different goals, different ideas and require a different strategies in order to engage them, at school and later in work.


We are a global consulting business looking to learn more about the hopes, fears, dreams and habits of young people aged 11-18 years old, through a brief survey, across a number of different countries, over the next 3 months. Understanding these attitudes and habits is important for organizations and businesses of all types to know how best to serve and work with Generation Z in the future.

What will be asked of students

In terms of what will be asked of the students, the survey will take about 5 to 7 minutes to complete online and answers will be totally anonymous. Students will be asked a series of short, closed-end questions about their hopes and worries for the future, attitudes to consumption, preferred communications styles, and ideas about the key attributes they would look for in future jobs. Demographic information collected will be limited to age, gender, nationality, current country of residence and school type.

Expected insights for schools

For schools, we believe the survey will provide some interesting insights that can potentially be applied in teaching and engagement of students, for example:

· Understanding of preferred communications styles could suggest new/more integrated ways to engage students at school and in homework activities, informing both teaching and IT staff

· Information on hopes and worries could serve as useful background for student counselling activities, as well as for all staff as they engage students

· Analysis of attitudes to consumption could inform both humanities studies and elements of curricula aimed at helping students develop social awareness and values

· Views on the attributes of attractive future work places could provide useful insights for academic guidance activities as students consider further education and future careers

Dissemination of results

The results of the survey will be released in a written report, and the findings will help identify further areas of study around Generation Z in future. You will be able to access the findings free on our website at, and we will be happy to share the report directly with key school contacts and have a conversation around these if this would be helpful.

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