We are launching a new product (BrushBuddy) to help parents look after their child's oral hygiene.
What is it? BrushBuddy provides parents and guardians of children with an easy way to maintain their child’s oral hygiene through a regular subscription box service. Each box is tailored to their child’s needs and preferences, which will contain the all-important toothbrush, as well as added extras such as child friendly mouthwash and toothpaste. Parents have the chance to customise their child’s box, with the option to add extra items to the box for a fee, such as a seasonal themed BrushBuddy mascot, toothbrush protectors, a collectable sticker booklet, and an educational BrushBuddy comic strip.
We are currently seeking market research to develop this product, and we would be very grateful if you were able to complete our very short 5 question survey.
We are four students from Bath Spa University studying business management, and as part of our course we are expected to simulate creating a product and collecting market research. Therefore, we thought that mumsnet would be a great place to receive feedback.