I use nice and easy too, leave it on a bit longer than they say, prob around 40 mins like missisboot says. Red shades have a tendency to wash out or fade faster than other shades, so maybe thats the problem??
i used to use permanents for a few yrs. Yet my hair suffered. Now i use a semi, the normal Casting one (not the more expensive Casting one)in their medium brown. I leave it on for longer than i am supposed too, but the regrowth isn't as severe, and becuase it does fade, a bit, it looks a bit more natural.
Not so harsh iyswim. I have very grey hair and i find the coverage good.
hey you are not a prat, i used to love my permanent red colour, but it took a toll on myhair. I went to the hairdressers, thinking about having some highlights done, and they did a sample, and my hair practically evaporated, and fizzed, as it had no protiens left in it. So i decided, to ditch the permanent, even tho it always looked quite glossy.
I have tried alot of the semi's and the one i mentioned is the best so far.