Advanced search

I reckon the new Boden catalogue is squarely aimed at its new US customers

(7 Posts)
JackieNo Thu 31-Jul-08 15:18:44

What do you think? All the pics are set in US-style place, with an American school bus in the background of one of them. Not to mention the 'British tweed skirt' and 'British tweed turn-ups'. I know catalogues are often set somewhere else, but so far I think Boden has appeared to be set in the UK (even if it wasn't actually photographed there, iyswim).

Not that this is necessarily a Bad Thing - just something that struck me as an interesting development.

hana Thu 31-Jul-08 15:19:46

the americans will just thing that boden IS american after a while

caribee Thu 31-Jul-08 15:25:38

[snurk] "A collaboration with one of the finest mills in Yorkshire."

are there any mills left in Yorkshire?

The label says 'made in...?'

JackieNo Thu 31-Jul-08 15:26:08

I guess so. I'd have thought they'd be trading more on their Englishness.

JackieNo Thu 31-Jul-08 15:28:05

Hmm - can't be many mills left, I'd guess.

geekgirl Thu 31-Jul-08 15:30:04

pmsl - the mills around here have either been converted into housing or "linens & assorted crap" shops. What a farce!

girlnextdoor Thu 31-Jul-08 15:31:49

all i know is with all the anti-Boden stuff on t his site lately, it's a wonderful advertising campaign for them, ironically!

Join the discussion

Registering is free, easy, and means you can join in the discussion, watch threads, get discounts, win prizes and lots more.

Register now »

Already registered? Log in with: