Exfoliate in the bath/shower Korean italy clothes are amazing for this and really cheap. When you get out of the bath or shower put a body oil on while your skin is still damp. Doesn't have to be a fancy oil baby oil works well. Also a bit of colour on them does help.
I second @troppibambini suggestion of oil! I put oil on my body straight out of the shower then after that’s soaked in and I’ve dried my hair/done my makeup I put on a drunk elephant moisturiser and these two together have sorted my dry skin out.
Regular exfoliation in the shower works wonders, and so does fake tanning- if you don’t usually fake tan the drops that you put in moisturiser are perfect for giving you a bit of a glow and ‘taking the edge off’. Tan luxe are my favourite but the isle of paradise ones are great too and a bit cheaper.