Get up to 40% off selected styles at Hush - sale ends 20th October(34 Posts)
-This thread has been sponsored by Hush-
From today until 20th October 2019, you can get up to 40% off selected styles in the Hush mid-season sale! <lusts after the Pelle Wool Coat>
We know just how much lots of you love Hush, so we’ve done the honours and picked out some of your (and our) absolute favourites to help you build that all-important autumn/winter wardrobe.
Ziggy jumper, now £66.75 (was 89)
“The Hush Ziggy jumper has arrived and I love it. It feels lovely, not itchy at all, and very soft.”
Clarissa Satin Skirt, now £20 (was £65)
“This was a bit 'out there' a year or so ago, but is right in trend now.”
Amour Jumper, now £30 (was £79)
“Was just in Waitrose and spotted a lady in the Amour Hush jumper which incidentally I just ordered.”
Phoenix Metallic Stripe Dress, now £45 (was £99)
Pelle Wool Coat, now £80 (was £219)
We’d love to hear what you bought in the comments below. Enjoy
Selected styles only. Prices correct at the time of posting. Mumsnet carries some affiliate marketing links, so if you buy something through our posts, we may get a small share of the sale (more details here).
What exactly is the relationship between mumsnet and hush?
Is this advertising?
It gets a lot of airtime in the old swears by etc yet I've only ever bought shoddily made expensive shit from them and everyone I know has had the same experience.
Hush have indeed paid for us to promote their sale via this post, and we have also partnered with them in a similar way in the past.
We are, of course, really picky about the kinds of deals we post about and would only share content that we think our users would like.
We've now updated the OP to make sure that this is really clear.
Honestly it's fine that people like hush! It doesn't bother me.
I just think mumsnet are on thin ice with not making it clear what the relationship is.
How does it work with Swears by? I thought the strap line is you can't buy a recommendation?
How does mumsnet choose hush things (most weeks!) above other brands that they won't get commission on?
And what other brands are sponsored by mumsnet? I see some brands get mentioned a lot and now I'm wondering whether mumsnet also gets money off them. How do we find out which are sponsored links?
Some clarity would be good. Thanks @LauraEMumsnet
Does it really matter? A discount is a discount.
Yeah who cares if people are being misled. You get your money off that's the important thing.
Thank fuck for the ASA
The Swears By newsletter does contain affiliate links, and you'll see an affiliate disclaimer at the bottom of every Swears By newsletter we send.
Thanks again for flagging - transparency is really important to us.
Thanks for the reply. @LauraEMumsnet
Isn't there a conflict of interest though if you get profits from Hush being featured in swears by?
I mean if I worked for Hush and I knew that all I need is a few mentions it wouldn't take much to open a few accounts and have a few items being spoken about would it?
I see the link. But I couldn't find where it told me what specific brands you get a profit from. Is there a way of finding that out?
It would be interesting to see the ratio of affiliated links per Swears by newsletter.
I don't see it as a conflict of interest and I think that it's very clear from the threads which links earn money. There was that irritating time when all you had to do was type washing machine and an affiliate link would appear ( thank god that's gone). MN isn't free to operate and I've used it since 2006 without paying a penny and had so much support, fun and friendship. As long as it's clear about the affiliate links I'm happy. Hate all the adverts, mind. And obviously anyone could open an account and post for the purpose of getting recommendations for their goods we seem quite good at spotting them.
Well there are two different points there. The ASA are very clear on false advertising. And just because a site is helpful it doesn't mean it can ignore the regulations.
And the original post as it stood broke ASA rules. It should have stated it was sponsored if Hush paid them (and not just affiliate links) and it didn't.
But also it's not clear at all which sites are affiliated. All it says is some are. Well which? I mean I can take a few guesses.
And that's the point. Now I'm left wondering which ones are truly ad-free.
If I wanted some brand to target me through backhanded sponsorship there are a plethora of 'influencers' to choose from. The draw for me was that this was real women like me recommending stuff. But now I'm not so sure and I find reassurances that editorial content is not affected massively underwhelming.
@Sooverthemill I'm very happy for you!
But unless you know every poster personally and can vouch they don't have a vested interest in either mumsnet or Hush I'm not sure what that proves.
@Sooverthemill er, ok. I'm not really expecting a reply from you anyway.
@LauraEMumsnet if you could let me know about the affiliated links stuff that'd be great. Thanks
Ime you can often tell what's a "product placement" post- I have never seen a genuine sounding rec for snag tights for example. But Hush is just chatted about like Boden used to be, and if they orchestrated that they did it really really well!
But I guess that's the problem.
You shouldn't be able to just 'often tell'. It should be abundantly obvious.
Mumsnet themselves say they want to be transparent.
And now maybe innocent brands are being tainted by association. I've read some threads about snag. Now even if they are genuine they have that doubt over them that they could be planted ads.
There's always a risk of brands using anonymous boards for promotion. But mumsnet have muddied the waters by instigating financial ties with certain brands.
The title of the thread should say AD upfront so we don't have to click on it to find out it is a sponsored post. Come on Mumsnet this is basic ASA stuff, we know you have read all the instamum threads because you delete them all, and yet you still can't get this right?
And yes, I agree, I come to MN for objective views on brands. The trust I had in bloggers has gone. This is a poor move, MN, as it means you may damage the trust your MNetters have on your own boards. Very short sighted.
Plus the sale is almost all old season stock. They've been trying to sell half of this for a year or more.
“This was a bit 'out there' a year or so ago, but is right in trend now.”
I'm not sure I'd describe Hush as "out there" They do make some odd choices though, especially in the footwear department, a couple of seasons ago they were trying to sell possibly the worst trainers have ever seen. Baleniciaga Fluoro 90s nightmares, they may even have been a sock/trainer combo. (Surely whoever first designed those was ripping the piss. Perhaps it started off as an art project like the bear stitched out of turkey?)
I love their harems and sweats though and wear almost nothing else, (I'm one of the "scruffy" people dressed like an adult toddler most MNers snigger at )
Baleniciaga Fluoro 90s nightmare rip-offs I mean. Not that Balenciaga were designing for Hush
I always thought hushitas threads were started by those marketing firms who pay people to go around posting online starting online 'buzz'.
Real people join in and then someone else starts a thread: "are hush clothes worth it?" Etc.
It works. Even I bought something hush this season: a practical (aka boring) long blue cardigan that breaks my usual rule only to buy 100% cashmere/ merino or lambswool, plus an overpriced smock but I was very tired at the time and wanted a new outfit, so whilst it is mega frumpy its new and actually looks good with a shaped leather jacket that gives me some waist.
Hush sizing is ridiculous. Massive.
Emperor's new clobber. There was such a hype about them on here (no where else have I ever heard of them) that I ordered a couple of things. Two cheaply made sack like dresses which went back and a tshirt which went to shit after one wash.
Bad luck maybe. But I was in John Lewis earlier and had a look. Some jumpers were already bobbled 😂
We actively seek and delete posts when we think they are brands trying to dupe users into clicking on their links. We may not get 100% but we do put effort into trying to stop brands opening accounts and posting.
For the Swears By email, all of the products are selected based on users' recommendations - any affiliation would be added after the product has been selected.
As a ratio, the majority of links can be affiliated as most brands are part of affiliate programs but this doesn't change our product selection.
Swears By doesn't contain any advertisement so the affiliate fees are good way of keeping the lights on at HQ without filling our mails with advertising.
Hush clothes are better quality than , say, Primark. They are worse than, say, Toast. But individuals are free to choose. No one forces you
@Sooverthemill wow talk about sponsored posts. You defend hush a lot.
Personally I think the issue is bigger than individual brands.
@LauraEMumsnet Thanks for the reply. Does that mean there are no brands currently using the boards starting posts? (And not necessarily with links)
What brands are part of your affiliate programme? Why is this not clear?
Do you not agree this takes away from the objective opinions of other posters that many users saw as your USP?
I'm also kind of concerned you don't see affiliate marketing as a form of advertising!!
Actually I think it's more detrimental to your brand as it weakens your position as voice of the ordinary woman.
I also love Boden and 80% of my clothes come from there, if they are Reading this id be happy for them to pay me as I buy tons more from there than from hush. I cannot get to a real life shop so am absolutely at in online shopping and the recommendations of others as to what is good out there
@Sooverthemill wow! Hope you get paid a lot.
You just seem to miss the point spectacularly.
Yeah hush is better than primark. But it's a heck of a lot more expensive than primark. I expect better. And it seems I'm not the only one.
You love it. Good for you. Well done. I'm happy for you. But you keep popping up here to defend it which makes you sound a trifle obsessed.
Yeah I know a lot about advertising. I work in it. I know how it works and I also know how detrimental it can be when sites aren't scrupulously clear.
And let's not forget where this started. Mumsnet broke ASA rules with a sponsored ad. I have a right to enquire seeing as how it's fairly basic stuff I shouldn't have to point out.
I think I'm bored today tbh and you are entertaining me because you are soooo annoyed about people earning money from brands, especially given you work in advertising! I'm really defending MN which needs an income stream to keep going. I would hate to see it go under. I don't care if Hush survives or not. Although I like their t shirts and jeans. It hardly provides much of a service to humanity and if it fell then someone else would pop up to replace it. Unlike MN. After all, we wouldn't be happy on Netmums would we?
@Sooverthemill glad to entertain you!
Yeah I just like to see people play by the rules. And if mumsnet can't abide by ASA regulations maybe I should report them. Wasn't going to mind. But your constant waffling has pushed me over the edge.
Your backtracking over hush is pretty amazing. If I were them I'd be asking for my money back.
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