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I doubt it will take much bleach at all. The undertones of your hair are likely to be orange or red due to the dye, which actually works in your favour here as it will be a decent base for the ginger colour. So you won’t have to lift your hair to blonde! The difficult thing will be removing the previous colour evenly (especially if you have used box hair colour in the past) but your stylist should be able to handle it. The level that your hair will be lightened to just depends on how light/vibrant you want the end result to be. But again it shouldn’t be too difficult- much easier to go ginger than a light ashy blonde for example!
I've done this before. I, like you had dyed brown hair (medium-dark brown). I used Colour B4 to strip all the brown out. That left me with a 'meh' light coppery brown colour. It did re-oxidise a couple of days later i.e.- went dark again so I did a Vitamin C & shampoo mix on my hair (google it for the method) & that brought it up lighter. You can't use a permanent colour on your hair for 4 weeks after using colour B4 but I was desperate so I think I waited 3 weeks & used L'Oréal feria Mango Copper one, can't remember it's exact name! But that's how I did it.
I have naturally dark brown hair and had mine a similar colour to your photo for a goodly while. It would be a doddle for a professional hairdresser to achieve that shade on your hair. Looking back on old photos I think it looks better with some highlights or lowlights but not a full red colour all over as it looks harsh on some photos looking back now. Although at the time I loved it.
Btw I've done the highlight thing as well and even if it looks very nice at the beginning, first it costs much more money and then you get blonder and blonder with time, mixed with different oranges as the color degrades. Not nice
Aw gawd I hope I am not now heading in that territory now saratustra. I had loads of compliments when the hairdresser introduced me to this look in the spring but I still have a holiday abroad to get through.
Red hair fades very quickly. If you want to keep it bright wash in cold water with shampoo for coloured hair and get the shampoo off as quickly as poss. You can top up with a colour conditioner like Davines Alchemic. Op you might want to think about giving up Vosene.
I've been known to use washing up liquid on mine (the watery hippie kind, not Fairy) so I know where you're coming from. But red is hard to keep vibrant and it will be a PITA to keep topping up the colour if your shampoo keeps stripping it out.
My hairdresser says no shampoo at all on coloured or bleached hair but that's kind of a culture shock.