I use Benefit Hoola too. It's lovely, very sun-kissed with little shimmer and works well on my fair oily skin (some of them cake if you have oily skin). I have blonde hair, blue/grey eyes and pale skin so you could use it for blush/cheek contouring if you're dark or have little in the way of cheek definition.
I use as a contour but only at the sides of my nose, under my jaw, chest and forehead. I already have cheekbones you can slice cheese on so I just use a cream blush on my cheeks to give colour, contour and sheen
I'm quite fair too and I'm currently using chanel universal bronzer (the cream/gel one). It's absolutely brilliant. I love it. It looks scarily orange in the tub, but it's not too dark once you put it on.
I’m so pale I find Benefit Hula or Nars Lagun too dark. If you’re really pale I find the Body Shop honey bronzer is great, No7 bronzer (palest shade) or most Charlotte Tilbury, especially the ones in the face pallets.
OP, be careful and try the shades first. I bought HoolaLite last year. It made me look jaundiced. I had to give it away and, the person I gave it to binned it. We both agreed it to be THE WORST EVER pale skin bronzer.