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Rub not run. I rub my eyes a lot. I can rub them in the day after a fair few hours of having it on and it doesn't smear or smudge but after a while days wear it will start. I put mine on at 8am and it's still on now and just had a good eye rub bastard hay fever and it's slightly flakey now but still not smudged
No smudges - at all. oil doesn't budge it, good in hot weather. Might get a few flakes later on in the day if you run your eyes. Have to hold a pad with warm water against your eye for 30 seconds and it comes off in very satisfying little tubes.
Good length, separation and colour, not so much thickening. Can't layer on more coats once it's dried - so put on thick to start with.
On nights out I put it on the bottom (as that smudges more) and benefit They're real on the top (also good staying power.
I buy the half size tubes of They're Real from Boots, they're only a tenner and since mascara dries up and you have to throw it out after 3-6 months anyway it's not like you'd ever need a full size one.