I need to pick a company to write a marketing report on for a uni course, I thought I'd go with Boden. I need a little help to get started and to base my marketing ideas on.
What in your opinions are their strengths and weaknesses?
My perceptions
Strengths:
good quality esp kids clothes
Bright colours for both boys and girls
Weaknesses:
Price
Perception of middle class mummy supplier
I need 6 of each and would be interested to include your views/perceptions
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Boden - strengths and weakness (uni report)
55 replies
HerRoyalNotness · 04/04/2017 20:37
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