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I'm looking for a matte, long-lasting, medium coverage foundation - my skin is pale and cool toned. Ideally less than £15... Looking at the obvious high street options, matte finishes tend to full coverage but I don't need it and prefer medium.
Have you tried Revlon Colourstay? I have both the combi skin one and the one for more dryer skin as my skin is a right old mixture. My skin is not as pale as yours. I tend to go for Bugg but I think there is an Ivory or alabaster/porcelain type shade (I know Ivory will possibly be more of a 'warm')
Colorstay is good, I used it for years before they messed with the shade. It costs about £12 per bottle, which would last over 3 months with daily use. Revlon products can sometimes be found 3 for 2 at Boots and Superdrug.
I then switched to No 7 stay perfect, oil free and colour matched. There is one that gives full coverage and another that gives lighter, which I much prefer. It's £14 a bottle but also often on 3 for 2.
I was tempted to try L'Oreal after the latest ads btw. If its too much coverage use 1/2 the amount and mix with the same of moisturiser when you apply it. Worked for me with the No 7 before I switched to the lighter formulation.
Popping back in because, in a moment of oh-shit-it's-completely-run-out I bought an emergency foundation yesterday - Primark's matte, medium coverage one for £3. It's bloody good, can't tell the difference so far between it and the L'Oreal. I'll see how it wears for the rest of the day but I'm happy so far.
Rimmel red top one (can't remember the name) - it's the bollocks and ticks all my boxes: medium but buildable coverage, goes on beautifully (damp beauty blender is best), doesn't sit in creases, looks lovely on, comes in pale colours, stays on, and best of all, no flashback in photos - my absolute pet hate!
Loreal infallible (not the matte one the one in the glass bottle) is also good but a bit more flashbacky. Loreal true match also supposed to be good.
Have also heard very good things about all the primark make up.
Will definitely check out the Rimmel as well, thanks august. I can confirm the quality of a fair amount of the Primark range - their metallic liquid eyeliners are AMAZING, as is their metallic lip pencil. Didn't get on with the mascara though - very clumpy, even with a Lancome brush.